Hong Kong Emerges as a Leading Muslim-Friendly Travel Destination with Rapid Growth in Indonesian Tourism

Published on
March 31, 2026

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Hong Kong is steadily emerging as a standout destination for Muslim travellers, driven by its growing network of Halal-friendly services and targeted outreach to Southeast Asian markets. By offering culturally sensitive experiences across hotels, dining, attractions, and business facilities, the city is strengthening its position as a global tourism hub that caters to faith-conscious visitors.

Recent figures illustrate this upward trend. In 2025, Hong Kong welcomed close to 50 million tourists, marking a 12% increase from the previous year. Indonesian visitors accounted for 382,000 of these arrivals, a rise of 4% over 2024. This steady growth reflects the effectiveness of initiatives designed to engage Muslim travellers and highlights Hong Kong’s rising appeal in the Southeast Asian market.

A major factor contributing to this growth is the city’s comprehensive Muslim-friendly infrastructure. Hong Kong now features 59 Crescent-rated hotels, multiple attractions, and dedicated MICE (Meetings, Incentives, Conventions, and Exhibitions) venues that accommodate Muslim travellers. In addition, more than 190 Halal-certified and Muslim-owned food and beverage outlets provide visitors with diverse dining options that respect religious dietary requirements.

All Halal establishments are independently verified, ensuring consistent quality and authenticity. This verification provides confidence for travellers seeking accommodations, dining, and entertainment options that align with their beliefs, while also maintaining high standards of service.

Hong Kong’s commitment to inclusive tourism has been recognized on the global stage. In the CrescentRating Global Muslim Travel Index (GMTI) 2025, the city ranked among the top three non-OIC destinations worldwide. It also earned multiple honors in the Halal in Travel Awards 2025, including recognition as one of the most accessible Muslim-friendly destinations and a high global ranking for safety for female travellers. These accolades underscore Hong Kong’s success in creating a welcoming environment for Muslim visitors.

Key attractions and hospitality establishments have received accolades for their efforts to accommodate faith-conscious travellers. Convention centers, cable car attractions, and leading hotels have all been recognized for providing services that cater to Muslim tourists. These recognitions highlight the city’s commitment to delivering an inclusive experience across every aspect of tourism.

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Hong Kong’s approach to Muslim-friendly travel extends beyond infrastructure to the overall visitor experience. From hotels and dining to attractions and business facilities, the city is designed to ensure that Muslim travellers feel respected and accommodated. This inclusive approach resonates strongly with tourists from Indonesia, Malaysia, Singapore, and other Southeast Asian countries.

The integration of Halal services into the MICE sector is an additional advantage. Business travellers now have access to venues and catering that comply with religious practices, enabling seamless integration of professional and leisure experiences. This broadens Hong Kong’s appeal for both leisure and corporate tourism.

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Looking ahead, the city plans to further expand its Muslim-friendly offerings. Initiatives include increasing the number of Halal-certified restaurants, promoting attractions that respect cultural and religious needs, and partnering with regional travel operators to enhance visitor engagement. These developments are expected to maintain Hong Kong’s competitiveness as a top travel destination for faith-conscious tourists.

The emphasis on inclusivity aligns with a broader global trend toward accessible and culturally sensitive tourism. Cities that provide safe, respectful, and high-quality experiences are increasingly preferred by international travellers. Hong Kong’s strategy demonstrates how urban destinations can cater to diverse audiences while remaining globally competitive.

Safety, accessibility, and quality remain central priorities. Visitors can explore the city and enjoy its attractions without compromising their religious practices, allowing for a stress-free and culturally sensitive experience. This focus on thoughtful, integrated tourism offerings makes Hong Kong an attractive destination for a wide range of visitors.

With Indonesian arrivals on the rise and continuous international recognition, Hong Kong is set to solidify its reputation as a leading Muslim-friendly city. Investments in inclusive infrastructure ensure that travellers can enjoy urban attractions, dining, and leisure experiences while observing their faith. This holistic approach establishes a benchmark for Muslim-friendly tourism in Asia and globally.

The city’s growth in this segment demonstrates that a metropolitan destination can successfully balance modern tourism infrastructure with culturally sensitive services. From Halal dining and Crescent-rated hotels to attractions and business venues, Hong Kong provides a cohesive travel experience that meets the needs of faith-conscious visitors.

By prioritizing inclusivity and cultural awareness, Hong Kong is creating a tourism environment where visitors feel welcomed, safe, and respected. These efforts are expected to support continued growth in inbound tourism, particularly from Southeast Asia, while reinforcing the city’s status as a forward-looking and globally recognized travel destination.

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