Millions of visitors choose Hong Kong as their ultimate getaway, drawn by its unique blend of breathtaking coastal scenery, lush greenery, and a dynamic cityscape just a stone’s throw away. With its long-standing commitment to green tourism, Hong Kong Tourism Board (HKTB) offers visitors enticing insights about the city’s spectacular hiking trails, outlying islands and the Geopark on its Hong Kong Great Outdoors webpage. Today (12 March), HKTB is launching a new video series, titled “Four Corners of Hong Kong”. The series features four captivating short films that take viewers on a journey to the city’s four corners – north, south, east and west – and showcase Hong Kong’s diverse scenery, with an irresistible invitation to visitors to experience the city’s extraordinary natural beauty.
The Four Points of the Compass Show Viewers Hong Kong’s Green Tourism Appeal
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Thai actress Eye Kamolned Ruengsri explores the newly opened Robin’s Nest Country Park in the north part of Hong Kong.
Singer Wayne Huang (left) from Taiwan teams up with actor Payne Peng (right) also from Taiwan, for an island-hopping adventure on Po Toi Island in the south part of Hong Kong Photo Credits: Young Hope Entertainment Co., LTD
Embark on an exhilarating race through the unforgettable landscapes of east Hong Kong, following in the footsteps of elite trail runners from the world-renowned Hong Kong 100 Ultra Marathon.
Embark on an exhilarating race through the unforgettable landscapes of east Hong Kong, following in the footsteps of elite trail runners from the world-renowned Hong Kong 100 Ultra Marathon.
Popular singer Wayne Huang from Taiwan, and an actor from the new generation Payne Peng, also from Taiwan, set sail on an exciting exploration of Hong Kong’s southern shores.
Popular singer Wayne Huang from Taiwan, and an actor from the new generation Payne Peng, also from Taiwan, set sail on an exciting exploration of Hong Kong’s southern shores.
Sweat it out in nature’s embrace with runners from the internationally celebrated TransLantau™ by UTMB® trail race as they tackle the ultimate outdoor challenge – racing across Hong Kong’s largest island.
Sweat it out in nature’s embrace with runners from the internationally celebrated TransLantau™ by UTMB® trail race as they tackle the ultimate outdoor challenge – racing across Hong Kong’s largest island.
Thai actress Eye Kamolned Ruengsri takes viewers on a reflective and enlightening tour of the newly opened Robin’s Nest Country Park in Hong Kong’s northernmost region.
Thai actress Eye Kamolned Ruengsri takes viewers on a reflective and enlightening tour of the newly opened Robin’s Nest Country Park in Hong Kong’s northernmost region.
The film follows Eye’s moments of relaxation as she sketches gorgeous red azaleas and majestic views of the Shenzhen Wutong Mountain Scenic Area.
HKTB recently teased the campaign with an exclusive preview on Instagram, Facebook and TikTok, and releases the first full video of the four-part series today on the Discover Hong Kong YouTube channel. The remaining three episodes will come one after another throughout the coming fortnight.The video will also be released on the HKTB’s Xiaohongshu,Douyin and Weibo platforms. The videos transport viewers on an epic, fun-filled adventure in four spectacular corners of Hong Kong, climbing mountains and diving into the sea,travelling east to Sai Kung, south to Po Toi Island, Stanley,and Ap Lei Chau, west to Lantau Island, and north to Robin’s Nest Country Park. Each location has its own special charm and offers a distinct outdoor experience, demonstrating the diverse appeal and boundless potential of ecotourism in Hong Kong.
Thai actress Eye Kamolned Ruengsri explores the newly opened Robin’s Nest Country Park in the north part of Hong Kong.
Celebrities Add a Touch of Stardust Diverse Video Styles to Spark Visitors’ Interest in Outdoor Adventures
HKTB has teamed up with celebrities from Thailand and Taiwan who bring a sprinkle of stardust to carry the video campaign to a wider audience. The videos, imbued with the unique charisma of the celebrities, are tailored to captivate worldwide audiences through compelling storytelling and mesmerising landscapes.
Singer Wayne Huang (left) from Taiwan teams up with actor Payne Peng (right) also from Taiwan, for an island-hopping adventure on Po Toi Island in the south part of Hong Kong Photo Credits: Young Hope Entertainment Co., LTD
Thai actress Eye Kamolned Ruengsri, who stars in hit dramas such as Notification and the Thai version of My Love from Another Star, brings her passion for travel vlogging to the episode featuring the north of Hong Kong. Viewers follow Eye in an immersive vlog-style production as she explores the newly opened Robin’s Nest Country Park and unlocks its delights. Meanwhile, popular singer Wayne Huang from Taiwan,has teamed up with an actor from the new generation, Payne Peng, also from Taiwan, who stars in the acclaimed drama series Oh No! Here Comes Trouble, for an exciting island-hopping adventure in the episode featuring the south of Hong Kong. Combining the popular, light-hearted style of variety shows going viral in Taiwan and the duo’s witty banter and humorous interactions, the video is an entertaining and engaging watch and is sure to whet viewers’ appetite for the district’s coastal treasures.
Overview of “Four Corners of Hong Kong” Video Series
Experience HK100 – Asia’s Premier Trail Race: A Unique Journey Through East Hong Kong
Launch Date: 12 March 2025
East: Discovering Geological Wonders
Embark on an exhilarating race through the unforgettable landscapes of east Hong Kong, following in the footsteps of elite trail runners from the world-renowned Hong Kong 100 Ultra Marathon. The video takes viewers into the splendour of Hong Kong UNESCO Global Geopark, including Po Pin Chau and the East Dam of High Island Reservoir, and features awe inspiring geological wonders like the rhyolitic hexagonal rock columns, which were crafted over millions of years by nature’s hand.
Embark on an exhilarating race through the unforgettable landscapes of east Hong Kong, following in the footsteps of elite trail runners from the world-renowned Hong Kong 100 Ultra Marathon.
Along the way, viewers will also marvel at the pristine coastlines of the four bays of Tai Long Wan and Hoi Ha, which give Sai Kung its reputation as Hong Kong’s retreat haven.
Embark on an exhilarating race through the unforgettable landscapes of east Hong Kong, following in the footsteps of elite trail runners from the world-renowned Hong Kong 100 Ultra Marathon.
Southern Outdoors: A Day Trip to Discover Hong Kong’s Coastline
Launch Date: 21 March 2025
South: Nature at Your Fingertips
An action-packed island-hopping adventure begins! Popular singer Wayne Huang from Taiwan, and an actor from the new generation Payne Peng, also from Taiwan, set sail on an exciting exploration of Hong Kong’s southern shores. Wayne and Payne experience the thrill of kayaking off Stanley Main Beach, take selfies with the fascinating rock formations of Po Toi Island as their background, and wrap up their journey by taking a delightful kaito ferry ride to Ap Lei Chau, where they tuck into a delicious seafood feast to round off a day full of laughter and fun.
Popular singer Wayne Huang from Taiwan, and an actor from the new generation Payne Peng, also from Taiwan, set sail on an exciting exploration of Hong Kong’s southern shores.
This episode celebrates a seamless blend of rugged nature and urban sophistication in Hong Kong’s Southern District where stunning coastal landscapes are just minutes from superb restaurants serving delicacies.
Popular singer Wayne Huang from Taiwan, and an actor from the new generation Payne Peng, also from Taiwan, set sail on an exciting exploration of Hong Kong’s southern shores.
Follow Us Off the Beaten Track of West Hong Kong:LANTAU ADVENTURE
Launch Date: 18 March 2025
West: Iconic Landmarks and Natural Beauty
Sweat it out in nature’s embrace with runners from the internationally celebrated TransLantau™ by UTMB® trail race as they tackle the ultimate outdoor challenge – racing across Hong Kong’s largest island. The film captures the athletes’ascent to Lantau Peak, Hong Kong’s second-highest mountain,and Sunset Peak, the third-highest mountain, before descending to the lush, tree-lined shores of Pui O Beach.
Sweat it out in nature’s embrace with runners from the internationally celebrated TransLantau™ by UTMB® trail race as they tackle the ultimate outdoor challenge – racing across Hong Kong’s largest island.
Pushing themselves to their physical limits, the runners follow a route that takes in must-visit attractions like the Big Buddha,Ngong Ping 360 and Tai O Fishing Village. It’s a gruelling challenge with the prize of awe-inspiring views of some of Hong Kong’s most iconic landmarks.
Sweat it out in nature’s embrace with runners from the internationally celebrated TransLantau™ by UTMB® trail race as they tackle the ultimate outdoor challenge – racing across Hong Kong’s largest island.
A Hike at Robin’s Nest Country Park
Launch Date: 15 March 2025
North: Uncovering Historical Treasures
Thai actress Eye Kamolned Ruengsri takes viewers on a reflective and enlightening tour of the newly opened Robin’s Nest Country Park in Hong Kong’s northernmost region. In an intimate vlog-style narrative, Eye delves into the rich history of the area, visiting sites such as the abandoned Lin Ma Hang Lead Mine, which offers a glimpse into the area’s mining past, and shows viewers remnants of World War II-era Japanese Pillboxes at Ah Kung Kok and Shan Tsui as well as the Grade 2-listed MacIntosh Forts (Kong Shan) along the boundary with the Mainland.
Thai actress Eye Kamolned Ruengsri takes viewers on a reflective and enlightening tour of the newly opened Robin’s Nest Country Park in Hong Kong’s northernmost region.
Thai actress Eye Kamolned Ruengsri takes viewers on a reflective and enlightening tour of the newly opened Robin’s Nest Country Park in Hong Kong’s northernmost region.
The film also follows Eye’s moments of relaxation as she sketches gorgeous red azaleas and majestic views of the Shenzhen Wutong Mountain Scenic Area.
The film follows Eye’s moments of relaxation as she sketches gorgeous red azaleas and majestic views of the Shenzhen Wutong Mountain Scenic Area.
Promoting the Great Outdoors Through Sport and Nature
Hong Kong’s exuberant trail running events are gaining more international interest by the year, and HKTB is stepping up its efforts to promote them to overseas visitors following the runaway success of the TransLantau™ by UTMB® and Hong Kong 100 Ultra Marathon races last year. The thrilling challenges draw athletes from the around the world and HKTB is keen to build on their unstoppable momentum. HKTB has also teamed up with industry players to offer even more outdoor adventures, such as the recently launched Hong Kong Outdoor Festival for South Korean visitors, who got the opportunity to experience Hong Kong’s urban energy and natural beauty through running. Looking ahead, HKTB will continue to invite media and influencers from key markets such as the Mainland, Southeast Asia, the UK and India to explore Hong Kong’s outdoor hotspots, inspiring more travellers to immerse themselves in the city’s extraordinary natural beauty.
Riding on the wave of unmissable mega events in town, the Hong Kong Tourism Board (HKTB) rolled out the “Hong Kong Super March” campaign to enhance visitor and local engagement. The initiative offers a comprehensive mega event travel guide, covering dining, shopping and transportation,to help streamline itinerary planning. In collaboration with over 1,500 outlets citywide, HKTB is introducing campaign-themed special discounts, enabling both locals and visitors to enjoy premium and city-wide deals while immersing themselves in the excitement. HKTB has expanded its marketing reach across Mainland and global markets, leveraging renowned key opinion leaders (KOLs) to experience and showcase Hong Kong’s major events firsthand, further driving worldwide buzz.
Riding on the wave of unmissable mega events in town, the Hong Kong Tourism Board (HKTB) rolled out the “Hong Kong Super March” campaign to enhance visitor and local engagement.
March’s lineup of world-class events spans sports, pop culture and the arts, offering an array of must-attend experiences. Highlights include Cézanne and Renoir Looking at the World, presented by the Hong Kong Museum of Art, featuring 52 treasured paintings from Paris museums the Musée del’Orangerie and the Musée d’Orsay; the Hong Kong Arts Festival, showcasing over 1,300 meticulously curated performances by renowned artists from around the world; the World Snooker Grand Prix, featuring the world’s top snooker players; LIV Golf Hong Kong, one of the world’s most prestigious golf tournaments; Picasso for Asia: A Conversation, featuring over 60 rare Picasso works making their Hong Kong debut; ComplexCon Hong Kong, a premier international pop culture festival returning to Hong Kong with much anticipation; the HKwalls Street Art Festival, injecting fresh creative energy into the city’s streets; classic racing series the Hong Kong Derby; Art Central,spotlighting contemporary pieces from emerging and established global artists; Art Basel Hong Kong,showcasing masterpieces from top global galleries; and the Hong Kong Sevens, making its debut in Kai Tak Sports Park, with elite rugby action in an electrifying live atmosphere.
ComplexCon Hong Kong.
Art Basel Hong Kong.
the Hong Kong Sevens, making its debut in Kai Tak Sports Park, with elite rugby action in an electrifying live atmosphere.(Photo credit: Information Services Department)
Mr Dane Cheng, HKTB Executive Director, said: “To elevate the experience for visitors and locals attending Hong Kong’s diverse mega events, HKTB is bringing together various events in town and marketing them through thematic promotions by month, festival or event type to enhance publicity and deliver a richer, more immersive experience. The ‘Hong Kong Super March’ campaign is tailored for a wide range of audience segments, offering a comprehensive travel guide that meets a variety of interests. We believe this strategy will attract visitors to stay in town longer and drive spending to maximise the impact of these major events.”
Citywide Deals with an All-In-One Guide for an Unparalleled Experience
HKTB introduced a dedicated webpage(https://www.discoverhongkong.com/eng/what-snew/events/super-march.html) and is promoting “Hong Kong Super March” across major digital platforms, including Facebook, Instagram, YouTube, Xiaohongshu and Weibo, where visitors can access the latest and most comprehensive event details, including:
Exclusive Partner Offers
HKTB teamed up with local businesses to offer over 160 campaign-themed dining, shopping and entertainment deals across more than 1,500 outlets. Many of these are strategically located near major sports and cultural venues, ensuring that both locals and visitors can enjoy special perks while immersing themselves in the city’s dynamic events.
Offers include:
1. Arts & Cultural Picks
• MoMA Design Store: Get a free Yoshitomo Nara Coaster with a purchase of a specified amount
• SOFE COFFEE : Enjoy a 20% discount offer with any purchase
2. Kai Tak Hot Picks
• JOYPOLIS SPORT: Specified-time-period ticket with 15% off
• Häagen-Dazs™: Buy one Mini Love Boat, get one free
• COUCOU-RESERVE: Enjoy a 12% discount with any purchase
3. Fashionable Finds and Treats
• Michelin 2-star restaurant BO INNOVATION: Enjoy a 20% discount for any purchase of a set meal
• Chinesology: Enjoy a 50% discount on the designated menu from the second diner on
• Wa-En Kappo: Get one for free for a group of four upon ordering the same lunch or dinner set course
• Hot Toys: Receive a gift with any purchase of $100 or more
＊Offers are available on a first-come, first-served basis via the HKTB one-stop e-platform. Limited quotas apply. For terms and conditions, please refer to:
https://www.discoverhongkong.com/eng/what-s-new/events/super-march/promotion.html
Events at a Glance
March is packed with exciting mega events,spanning sports, arts and pop culture. HKTB will provide an all-in-one event listing on its website and social media platforms to keep the public up to date with the latest schedules.
Handy Tips
Tailored guides are available for sports and arts enthusiasts, featuring recommended events, nearby attractions, and special shopping and dining deals.These all-in-one suggestions ensure visitors and locals will be fully prepared to make the most of every moment.
The Ultimate Kai Tak Guide
Getting There
HKTB will share a comprehensive Kai Tak Sports Park transport guide on its social media channels.Expect key details on public transport arrangements, including cross-border buses, ferry schedules from North Point to Kai Tak, and a map of nearby conveniences, such as parking lots and taxi stands.
Top Check-In Spots
Discover 10 must-visit photo spots around Kai Tak.Whether it is the South Stand of the Main Stadium,an essential stop for sports fans, or standout attractions like the bowling alley, the “Mirror of the Sky” near the station, and rooftop bars with stunning views — each location offers the perfect backdrop for unforgettable moments.
Trending Food and Shops
Kai Tak is a bustling food haven, offering a diverse selection of local flavours, Asian specialties and international cuisine. The curated picks promise a delicious experience for every palate. At the same time, the guide introduces the local shopping experience and provide promotional offers.
Boosting Global Promotions with Influential KOLs Joining the Events To draw more international visitors to experience Hong Kong’s mega events and enhance the city’s global visibility, HKTB is utilising its extensive network and renowned KOLs to highlight Hong Kong’s vibrant appeal as the “Events Capital of Asia” and promote the “Hong Kong Super March”. Initiatives include:
Global KOL Experience Extravaganza
This March, over 40 local and international KOLs and celebrities (from the Mainland, Taiwan, UK, Australia,South Korea, Thailand, Indonesia, etc.) will take part in various events, sharing their first-hand experiences on social media and reaching a combined audience of over 10 million followers.
Mainland singer ZhangYuan .
Indonesian painter Eva Alicia .
Participants include Wi Ha-jun (12.5 million Instagram followers), a South Korean actor known for playing an undercover police officer in the Netflix hit series Squid Game 2, Judd Trump, the world’s No. 1 snooker player(299K Instagram followers), Mainland singer Zhang Yuan (10.45 million Weibo followers), rising Thai stars Boss and Noeul (total 5 million Instagram followers), former English rugby star Ryan Wilson (37K Instagram followers), and Indonesian painter Eva Alicia (920k Instagram followers).
Judd Trump, the world’s No. 1 snooker player .
rising Thai stars Boss and Noeul .
former English rugby star Ryan Wilson.
Overseas Market Promotion
Large-scale outdoor advertisements are placed in major train stations and landmarks in London, the UK and Sydney, Australia to enhance global visibility.
Expanding Reach in the Mainland
To maximise exposure in the Mainland, HKTB has partnered with Xiaomi, which has 700 million users,leveraging its smartphone and smart TV platforms to promote “Hong Kong Super March”.
Additionally, promotional campaigns will be launched on major streaming platforms, like iQIYI, Tencent Video and Mango TV, alongside comprehensive marketing efforts on Weibo, WeChat, Xiaohongshu and Douyin, reaching an estimated audience of over 200 million across the Mainland.
Citywide Festive Atmosphere
Outdoor advertisements are placed in high-traffic locations, such as the Mid-Levels escalator, and promotional screens will broadcast ads for “Hong Kong Super March” in airport arrival halls, the Lo Wu Control Point and MTR stations.
Proactive engagement to enrich the spectator experience and elevate event appeal
March is filled with thrilling mega events, and in addition to its global promotions, HKTB is actively enhancing these experiences. From unveiling a large-scale local art zone to showcasing dazzling pyrotechnics and laser projections, HKTB is enriching the events with various elements to maximise their appeal. Highlights include:
• Heritage Lion Dance & Hong Kong-Themed Fan Village: In collaboration with LIV Golf Hong Kong, HKTB will incorporate a traditional lion dance performance, recognised as part of Hong Kong’s intangible cultural heritage, into the daily shotgun start of the Hong Kong tournament. Additionally, the Fan Village will be infused with Hong Kong-themed décor and authentic local cuisine, creating a dynamic fusion of music, interactive experiences and gourmet delights, immersing global audiences in the essence of Hong Kong’s cultural heritage.
ComplexCon Hong Kong.(Photo credit: ComplexCon)
• Immersive Local Cultural Experience: At the international trend-setting event ComplexCon Hong Kong, the HKTB will introduce an innovative thematic experience zone centred around the traditional culture of mahjong. This special experience will be filled with collective memories of Hong Kong people, recreating scenes of Chinese banquets and neighbourhood mahjong games. It brings to life the connection between the daily lives of Hong Kong people and mahjong culture, allowing everyone to experience the authentic local flavour of Hong Kong.
• Live Art Creation Studio: In collaboration with Art Central, HKTB invited talented artists from Hong Kong and the Mainland to create on-the-spot artworks inspired by their everyday experiences. Through their art, these creators share unique stories and vibrant narratives of each neighbourhood with art enthusiasts.
Art Central .(Photo credit: Art Central )
• Pop-Up Art Bar: HKTB will create a vibrant pop-up bar infused with local character at Art Basel Hong Kong. This unique venue will feature Hong Kong-inspired cocktails and showcase stunning artwork on its exterior, displayed in collaboration with a renowned local artist, drawing inspiration from the lively Wan Chai neighbourhood. The bar’s interior design integrates local cultural elements, creating an immersive experience that celebrates the essence of Hong Kong.
• All-new Laser Show & Pyrotechnic Display: The Hong Kong Sevens will be held in Kai Tak Sports Park, with HKTB providing full support for the opening ceremony, which will feature a brand-new laser show, setting the stage for an electrifying tournament. The closing ceremony will conclude with a stunning pyrotechnic display over the stadium, ensuring an unforgettable finale for rugby fans.
Hong Kong Sevens .(Photo credit: Hong Kong, China Rugby )
For details on “Hong Kong Super March”, please visit the following website:
https://www.discoverhongkong.com/eng/what-s-new/events/super-march.html
