Does Disneyland need a super app? – Orange County Register

Disney wants to create a digital centerpiece on your smartphone where you can buy Disneyland tickets, book a Disney cruise, watch “Disneyland Handcrafted,” reserve a seat for “Toy Story 5” and play Disneyland Game Rush, according to a new report.

The Walt Disney Company is exploring a super app for All Things Disney that would combine individual mobile apps for theme parks, movies, streaming services, cruises, hotels, video games and shopping under a unified digital umbrella, according to Bloomberg.

“The new app would marry Disney+ with mobile platforms such as the Disneyland Resort and Disney Cruise Line Navigator apps into what’s internally being described as a super app,” according to Bloomberg.

ALSO SEE: Disneyland begins testing electric Autopia ride vehicle prototypes

A super app with Disney+ as the digital centerpiece has been the focus of internal Disney presentations, but the blue-sky concept remains in the early stages of development, according to Bloomberg.

Disney has flirted with an all-encompassing super app concept in the past.

The Star Wars: Batuu Bounty Hunters game on the Play Disney Parks app lets players use their smartphones to "see though" doors in Star Wars: Galaxy's Edge at Disneyland in Anaheim, CA, on Monday, October 17, 2022. (Photo by Jeff Gritchen, Orange County Register/SCNG)
The Star Wars: Batuu Bounty Hunters game on the Play Disney Parks app lets players use their smartphones to “see though” doors in Star Wars: Galaxy’s Edge at Disneyland in Anaheim, CA, on Monday, October 17, 2022. (Photo by Jeff Gritchen, Orange County Register/SCNG)

Former Disney CEO Bob Chapek championed a never-realized Amazon-style “Disney Prime” membership program that would have combined advertising-free Disney+ streaming access, theme park discounts and exclusive merchandise in a premium subscription service.

The DisneyLife app in the United Kingdom bundled together Disney movies, TV shows, books and music for a monthly fee from 2015 to 2020.

Kasey Angulo, right, cheers as she and her friends, Nick Knowles, left, Zachary Garcia, center, and Cade Clark get a boarding pass for Rise of the Resistance with the Disneyland app in Anaheim. (Photo by Jeff Gritchen, Orange County Register/SCNG)
Kasey Angulo, right, cheers as she and her friends, Nick Knowles, left, Zachary Garcia, center, and Cade Clark get a boarding pass for Rise of the Resistance with the Disneyland app in Anaheim. (Photo by Jeff Gritchen, Orange County Register/SCNG)

Disney fans already use a single email address that connects all their accounts for the Disneyland app, Magic Key annual passes, Disney Cruise Line, Disney+ streaming service, D23 fan club and even the private Club 33, according to Laughing Place’s Tony Betti.

“From a consumer standpoint, having everything in the single Disney+ platform wouldn’t be that far of a stretch for those already familiar with Disney mobile apps,” Betti wrote. “They’re all connected anyway, though currently through multiple app platforms.”

At select shops at Disneyland Resort, guests can scan and pay for items right from their phones using the Disneyland app. (Photo by Winston Suk, Disneyland Resort)
At select shops at Disneyland Resort, guests can scan and pay for items right from their phones using the Disneyland app. (Photo by Winston Suk, Disneyland Resort)

The latest Disney super app concept feels like a solution in search of a problem that nobody wants or needs, according to the Disney Tourist Blog’s Tom Bricker.

“I don’t think the contemporary Walt Disney Company has the vision, ambition or expertise — much less the patience — to create an actual super app,” Bricker wrote. “I’m guessing this super app is actually more of a synergy play. Instead of replacing any other apps, it’s an addition to all of them, acting as a centralized hub that ends up launching them.”

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