Published on
December 18, 2025
As of 2025, Hong Kong Disneyland seems to be the most popular attraction on the Agoda platform, even beating out other highly searched Asian attractions. This shows the consistency in the popularity of Hong Kong Disneyland. More Marketable Attractions, such as Universal Studios in Singapore, as well as Singapore’s Gardens by the Bay, even rank just below Hong Kong Disneyland. This shows how important a travel destination in Asia, the whole Singapore area, is. These travel stats revealed by Agoda, a digital travel company, show a rise in interest for special experiences on travel.
A Preview of Agoda’s 2025 Top Activities
For 2025, Agoda releases a list of the most popular searched activities to provide some insight into the most popular attractions and how they influence travel in the region. Hong Kong Disneyland in the top 5 list and the most searched attraction on the Agoda platform is no surprise. Other heavily searched attractions include Universal Studios Singapore and Gardens By The Bay in 2nd and 3rd, and in the Top 5 include Aquaria KLCC in Malaysia and the Tokyo Skytree in 5th. These attractions continue to represent the top of the travel industry in Southeast Asia, as they bring in large amounts of tourism.
Rising Popularity of Hong Kong Disneyland
The growing interest in Hong Kong Disneyland, evidenced by its popularity on Agoda, is certainly warranted and reflects the interest of travelers (especially from the Philippines, Hong Kong, and Thailand). The theme park’s popularity (especially its partnerships with Agoda) helps park visitors receive discounted rates, helping travelers to save money on an expensive trip to the theme park.
June, being the most popular month for park searches, reflects the theme park’s many attractions and is a testament to the park being a great destination for families. The Hong Kong Disneyland is an Adventure for the ill and for the themed attractions, and of course, the many seasonal events with their incredible entertainment to create a truly memorable experience.
Trends in Travel of the Region
The growing interest in Hong Kong Disneyland is a good summary of the prevailing travel interest of the Southeast Asia region. Agoda’s travel interest and demographic data from travelers from the Philippines, Thailand, and Hong Kong shows a growing interest in family-based travel. The interest in theme parks, popular attractions, and travel destinations shows a growing interest in travel that offers entertainment and also offers integration into the culture in a unique way.
As a result of people booking their tickets in advance and having events take place, Hong Kong Disneyland overtook all of its competitors in search results and gained a lot of interest. In addition to Hong Kong Disneyland, Singapore’s Universal Studios and Gardens by the Bay also gained a lot of interest. These are popular and well-branded establishments that are always at the top in the world for customer engagement. Universal Studios Singapore has a range of entertainment options, including a variety of rides, along with shows and character meet and greets that can appeal to all ages. In the same way, for people who enjoy nature, the Gardens by the Bay is never a skipped stop with its otherworldly greenhouses and modern architecture that is great for a place to rest during the busy city.
An Interest in Southeast Asia Experiences is on the Rise
These results show that interest in Southeast Asia and the Cultural and Natural experiences it offers is growing. The addition of Malaysia’s Aquaria KLCC and Japan’s Tokyo Skytree in Search Ranking positions four and five shows the world is recognizing Southeast Asia and its global on-hand experiences for tourism. These experiences blend modern and nature in a way that is still unlike any other, giving a range of experiences that appeal to multiple interests.
Aquaria KLCC is one of the many attractions in downtown Kuala Lumpur, including the Kuala Lumpur Tower, Petronas Towers, and the beautiful KLCC Park. On the other hand, Tokyo is home to the famous Tokyo Skytree! This observation tower is popular for its many attractions and beautiful city views.
Agoda Activity Portfolio Grows
According to Agoda’s Senior Vice President of Supply, the hotel and flight bookings successfully made are due to the travel experiences and activities offered. Over the years, Agoda has expanded notably to include over 400,000 activities and experiences in over 22 markets, along with a range of hotels and flight options. Agoda’s platforms offered help travelers meet the demand in the market for new and unique destination and activity options.
There is a demand for personalized travel experiences, as seen with the increased volume of activity searches in Agoda’s 2025 report. A one-stop platform for experiences in new destinations has been successfully made — travelers can book and enter a theme park, take a cultural or city tour, or participate in many other local activities and experiences.
The Future of Travel in Southeast Asia
The Southeast Asia Travel market is expected to grow and expand, especially with the continued interest from visitors in countries like Hong Kong, Singapore, and Malaysia. These countries attract millions of visitors every year and with the increasing interest in culturally immersive and family friendly activities, the continued attraction and opening of culturally themed parks like Disneyland Hong Kong and Universal Studios Singapore, will most likely result in an growing Southeast Asia Travel market, as a culturally themed parks and attract immersive activities will be sought of and be offered in the region of Southeast Asia.
Conclusion
The popularity and continued interest in the Southeast Asia Travel market, especially in Disneyland Hong Kong, is the most searched activity per the Agoda report for 2025 Travel Activities. With the continued interest in thematic and immersive activities, Agoda is expanding its offerings and activities to assist travelers in the pursuit of Disneyland Hong Kong and other culturally themed activities. With the year coming to an end, family-friendly theme parks and natural wonders for travelers are the focus of their offerings and activities, and are shaping the Southeast Asia Travel Market.
