Guided by the collectible Central Passport, Hongkong Land’s flagship luxury destination unveils Destination CENTRAL Hong Kong—a district-wide celebration uniting Louis Vuitton’s monumental Art of Travel grand train station installation, Mandarin Oriental gastronomy at THE CHATER, and heritage activations with Hong Kong Tramways and Asia Miles.
Long celebrated as Hong Kong’s historic gateway for arrival, commerce, and cultural exchange, Central is entering a new era of experiential luxury. Running through February 28, 2027 across LANDMARK‘s four connected architectural icons—LANDMARK ATRIUM, LANDMARK ALEXANDRA, LANDMARK CHATER, and LANDMARK PRINCE’S—Destination CENTRAL Hong Kong transforms the heart of the city into an immersive tribute to the golden age of travel.
Louis Vuitton Central Station & The ‘Le Voyage Louis Vuitton’ Exhibition

Following landmark architectural presentations on the Champs-Élysées in Paris, 57th Street in New York, and The Louis in Shanghai, Louis Vuitton brings the newest chapter of its global series to Hong Kong with Louis Vuitton Central Station – the Landmark Pop-Up and the Le Voyage Louis Vuitton exhibition.
Inspired by the Maison’s foundational theme, the Art of Travel, the facade at the junction of Pedder Street and Des Voeux Road Central has been transformed into a monumental grand train station celebrating the 130th anniversary of the Louis Vuitton Monogram. Engineered entirely with reusable and recyclable materials in alignment with mindful creation, the installation honors Hong Kong’s transport heritage while setting the stage for the forthcoming Louis Vuitton Maison at LANDMARK. Below ground in the basement of LANDMARK ATRIUM, an immersive open-gallery exhibition traces the House’s trunk-making craftsmanship across archival and contemporary icons.
First-Class Hospitality: THE CHATER & Platform 1889 by Mandarin Oriental

Extending the railway theme into fine hospitality, LANDMARK introduces THE CHATER on 2/F LANDMARK CHATER, an exclusive all-day dining lounge curated by Mandarin Oriental, Hong Kong. Evoking the anticipation and refinement of a grand European station lounge, the venue pairs Hong Kong culinary favorites and international gourmet bites with artisan bubble tea, Pierre Hermé macarons, and handcrafted gelato.

Directly above on the third-floor terrace, Platform 1889 recreates a vintage first-class railway carriage framed by Central’s skyscrapers. Named in tribute to the year 1889, when Sir Paul Chater co-founded Hongkong Land, Platform 1889 offers an intimate vantage point overlooking Louis Vuitton’s grand train station facade and the bustling thoroughfare below.
The Collectible Central Passport & 66,000 Asia Miles Rewards

Available across more than 20 district collection points—including Mandarin Oriental The Landmark, Statue Square Garden’s Winter Wonderland Chalet, The Plaza Lan Kwai Fong, and LANDMARK concierges—the postcard-themed Central Passport serves as an insider guide to over 50 dining and lifestyle partners across Central, including Lan Kwai Fong, The Murray, and Ocean Park.
Visitors who personalize their Central Passport with stamps from any three designated checkpoints (such as Louis Vuitton Central Station, LANDMARK PRINCE’S, LANDMARK ALEXANDRA, THE CHATER, or the HSBC Main Building 3/F Lift Lobby) can visit the Destination CENTRAL Redemption Counter on 2/F LANDMARK ATRIUM to enter a lucky draw and unlock instant keepsakes. Top rewards include:
- 66,000 Asia Miles: Equivalent to one Cathay Pacific Business Class round-trip flight to Japan.
- 26,000 Asia Miles: Equivalent to one Cathay Pacific Economy Class round-trip flight to Japan.
- Curated District Experiences: Destination CENTRAL Mini Cameras, Photobooth experiences on 3/F Edinburgh Tower, THE CHATER dining certificates, and specialty coffee passes at Crew Specialty Coffee, Central Table, and Emmer Pizzeria.
“As a key stakeholder deeply rooted in Central, Hongkong Land is delighted to bring Destination CENTRAL to life alongside our district partners, inviting the public to discover the extraordinary charm of Central anew. Together with a rich programme of dining privileges and seasonal celebrations, we hope everyone—from daily office workers and local residents to visitors—can shape their own memorable story of Central.”
— Olivia Luk, General Manager, Marketing, Hong Kong Central, Hongkong Land Limited
Key Visitor Information & Dates
- Programme Dates: Now open through February 28, 2027 (Festive Central Passport Edition launches November 19, 2026)
- Primary Hub: LANDMARK ATRIUM, LANDMARK CHATER, LANDMARK ALEXANDRA & LANDMARK PRINCE’S, Central, Hong Kong
- Official Programme Portal: destinationcentral.hk
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