ATLANTA — The Coca-Cola Co. has entered the prebiotic soda beverage category with the launch of Simply Pop under its Simply brand.
Simply Pop, the company said, is a “fruit-forward” line of beverages that is formulated with 25% to 30% fruit juice from concentrate, 6 grams of prebiotic fiber, vitamin C and zinc. The line also features no added sugar.
“We found that consumers, especially wellness-focused Gen Z-ers and millennials, were really interested in juice and prebiotic sodas,” said Becca Kerr, chief executive officer of nutrition at The Coca-Cola Co. “And since many brands in this category are new, they were looking to align with names they know and trust for both quality and taste.
“This was particularly true for those curious about prebiotic sodas but who hadn’t yet taken the leap. We knew that in order to bring new drinkers into the category, we had to strike that perfect balance of innovation and trust.”
The line, which will come in 12-oz slim cans, will launch with five flavors: strawberry, pineapple mango, fruit punch, lime and citrus punch.
Coca-Cola said it plans to launch Simply Pop later this month at retailers in select regions and online nationwide through Amazon Fresh. The company will expand Simply Pop into additional markets nationwide throughout 2025.