Published on
March 21, 2026
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In a stunning achievement for Hong Kong’s aviation scene, HK Express has been crowned the World’s Best Low-Cost Carrier for 2026, a title that highlights the airline’s rapid rise in the competitive low-cost market. This victory comes as China, Japan, and Australia send record numbers of tourists to Hong Kong, further boosting the city’s tourism and hospitality industries. With over 49 million visitors flocking to Hong Kong in 2025, the tourism sector is thriving, with one in every eight passengers at Hong Kong International Airport now flying with HK Express. The airline’s expansion and strong service quality have not only made it a key player in Asia’s budget travel scene but have also fueled a hospitality boom across the city. Hotels are experiencing unprecedented demand, with occupancy rates soaring, as both luxury and mid-range accommodations benefit from the influx of tourists. This surge is transforming Hong Kong into a prime destination for international travellers, offering them both affordable flights and a wide variety of tourism experiences that blend modern luxury with traditional charm.
China, Japan & Australia Propel HK Express to World’s Best LCC Title — Tourism Surge Sends Hong Kong Hotels Soaring!
In a groundbreaking achievement, Hong Kong-based airline HK Express has been named the World’s Best Low-Cost Carrier for 2026. This marks the first time a Chinese airline has secured this prestigious title. A key driver behind this remarkable success is the tourism surge in Hong Kong, particularly from China, Japan, and Australia. As these nations send waves of travellers to Hong Kong, the city’s tourism and hospitality industries have witnessed a significant boom. Hotels are seeing record bookings, and the local economy is experiencing a revitalization. This article delves into the effect of HK Express’s triumph on the airline and hospitality sectors, explores the growth in inbound tourism, and highlights tips for travellers planning a trip to Hong Kong.
The Rise of HK Express in the Global Airline Industry
HK Express, a subsidiary of Cathay Pacific, has climbed the ranks in recent years to secure the World’s Best Low-Cost Carrier title in 2026, an accolade awarded by AirlineRatings, a trusted aviation rating platform. The airline’s focus on affordable yet quality service has resonated with a broad range of customers, allowing it to capture the attention of budget-conscious travellers across the Asia-Pacific region.
Despite not offering extras like Wi-Fi or in-flight entertainment, HK Express stands out for its high-quality cabin service, diverse onboard dining options, and an expanding network. Its offerings of Hong Kong street food alongside international cuisines have earned praise from passengers. This thoughtful approach to service quality, comfort, and affordability has contributed to its rise in the global rankings.
Over the past year, HK Express has increased its capacity significantly, carrying almost 8 million passengers. This has made it an essential part of Hong Kong’s aviation ecosystem, with one in every eight passengers at Hong Kong International Airport flying with the carrier. For budget travellers heading to Hong Kong or other parts of Asia, HK Express has become the airline of choice for affordable and reliable flights.
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Tourism Surge: China, Japan & Australia Propel Growth in Hong Kong
Hong Kong’s recent tourism boom can largely be attributed to the increasing number of visitors from China, Japan, and Australia. In 2025, Hong Kong saw 49.9 million visitors, with nearly 38 million of them coming from mainland China. The post-pandemic recovery in tourism has been nothing short of remarkable, especially with Chinese tourists returning in full force.
The contribution of Japan and Australia to Hong Kong’s tourism recovery has been equally significant. Australia recorded a notable increase in outbound travel to Hong Kong, making it one of the fastest-growing source markets. The growth of Japanese and Southeast Asian visitors has further fueled the city’s tourism sector. These markets are expected to continue driving demand for affordable flights and budget accommodation options, which have been key factors in HK Express’s success.
HK Express has been well-positioned to benefit from this surge in international travel. As a low-cost carrier, it plays a crucial role in making Hong Kong more accessible to travellers from various countries, especially in the Asia-Pacific region.
How the Hospitality Industry is Reaping the Rewards
With tourism increasing steadily, Hong Kong’s hospitality industry is flourishing. In 2025, the city saw a 12% increase in the number of visitors, reaching 49.9 million. The rising influx of international visitors, especially from China, Japan, Australia, and Southeast Asia, has created a demand for more hotels and services. Hong Kong’s hotel occupancy rates are now at 85%, with the most luxurious properties benefiting from strong bookings.
Hotels in the luxury and mid-range sectors are particularly experiencing an upswing, with many near full capacity due to the growing demand. Major hotel chains, including Marriott, Accor, and local properties like The Peninsula and The Langham, are seeing a resurgence in bookings. This rebound is crucial for Hong Kong’s broader economic recovery, as tourism-related industries like retail, dining, and entertainment also benefit.
For travellers planning to visit Hong Kong, there’s never been a better time to book a stay. The increased availability of affordable flights, especially with HK Express, coupled with the thriving hospitality industry, ensures that there are more options for travellers, whether they prefer budget stays or five-star luxury experiences.
Airlines Contributing to the Surge: HK Express, Cathay Pacific, and Others
Along with HK Express, Cathay Pacific, Qatar Airways, and Singapore Airlines have been instrumental in helping Hong Kong regain its status as a major global tourist destination. Cathay Pacific, in particular, continues to offer a broad range of flights to and from Hong Kong International Airport, maintaining its position as a leading carrier for long-haul passengers.
For travellers looking to explore Hong Kong, several direct flights are available from major international cities such as London, New York, Paris, and Sydney. The growing collaboration between Cathay Pacific and its sister airline HK Express means more frequent flights to key destinations like Japan, South Korea, and Thailand. This allows travellers from these countries to easily reach Hong Kong, making it a prime stopover for multi-destination trips in the Asia-Pacific region.
When flying with HK Express, passengers can expect affordable rates and a straightforward travel experience. The airline’s expansion into new markets and cities across Asia has increased its popularity, with more international travellers considering it a viable option for budget-friendly trips to Hong Kong and beyond.
Exploring Hong Kong: Top Attractions and Insider Travel Tips
Hong Kong offers a dynamic blend of traditional Chinese culture and modern cosmopolitan influences. As one of the world’s most exciting urban destinations, it boasts a wide variety of attractions that cater to all types of travellers. From the Victoria Peak with its stunning views of the skyline to the bustling streets of Tsim Sha Tsui and Mong Kok, there’s something for everyone in this vibrant city.
Here are some top attractions to visit while in Hong Kong:
- Victoria Harbour: A must-see for any traveller, offering picturesque views and the famous Star Ferry ride.
- Hong Kong Disneyland: A family-friendly destination for a magical experience.
- Temple Street Night Market: A great spot to experience local culture and shop for unique souvenirs.
- Hong Kong Museum of History: Learn about the city’s rich past, from ancient times to modern-day innovations.
Travel Tip: The best way to get around Hong Kong is by MTR (Mass Transit Railway). The city’s efficient and affordable subway system makes it easy for tourists to explore major attractions without breaking the bank. Public transportation is well-connected to popular sites, and a Octopus Card can be used for both transport and small purchases.
For those seeking a more luxurious experience, Hong Kong also boasts an array of high-end shopping malls, including Harbour City and Times Square. With duty-free shopping and world-renowned fashion brands, it’s a paradise for fashion lovers.
Travel Tip: Book tickets for popular attractions like Ocean Park or the Hong Kong Museum of History in advance to avoid long lines and to secure discounted rates.
Flight Details and How to Get the Best Deals
When booking flights to Hong Kong, HK Express is a solid choice for budget-conscious travellers, offering affordable one-way and round-trip options. It flies to major destinations across Asia, including Japan, Thailand, South Korea, and Taiwan.
For those flying from further distances, Cathay Pacific and Singapore Airlines offer excellent service and connectivity, often providing better access to long-haul international routes. Flying into Hong Kong International Airport (HKG) is highly recommended as it is the city’s main gateway, with excellent transportation options to and from the city centre.
To find the best flight deals, consider booking tickets at least three to four weeks in advance, particularly during peak travel seasons like Chinese New Year and summer holidays. For travellers looking to save even more, keep an eye out for flash sales, especially on HK Express’s website.
Why Hong Kong is a Must-Visit Destination for 2026
As HK Express’s rise to World’s Best Low-Cost Carrier has shown, Hong Kong is back on the global tourism map. The city offers a unique blend of Eastern and Western influences, with cutting-edge technology and rich cultural experiences. Whether you’re a first-time visitor or a seasoned traveller, Hong Kong’s accessibility, affordability, and exciting offerings make it a top destination to visit in 2026.
With affordable flights from airlines like HK Express, Cathay Pacific, and Qatar Airways, alongside luxury and budget accommodation options, Hong Kong is more accessible than ever. The tourism surge from countries like China, Japan, and Australia has transformed Hong Kong into an even more attractive destination. This, coupled with the city’s booming hospitality sector, makes it the ideal time to visit. Book your flights today and discover what makes Hong Kong an unforgettable destination.
HK Express has clinched the World’s Best Low-Cost Carrier title for 2026, driven by a surge of travellers from China, Japan, and Australia, propelling Hong Kong’s tourism and hospitality sectors to new heights.
Hong Kong’s resurgence as a tourism and hospitality powerhouse, coupled with the rise of HK Express, is reshaping the landscape for both tourists and industry players. As more travellers flock to the city, the opportunities for experiencing this vibrant metropolis are endless. Whether you’re seeking adventure, luxury, or culture, Hong Kong has something to offer for every type of traveller.





















