CHINA. China Duty Free International (CDFI), part of China Tourism Group Duty Free Corporation, has signed a Memorandum of Understanding (MOU) with ANTA Southeast Company
The two companies will establish a long-term strategic partnership to expand duty-free and duty-paid retail businesses across key Belt and Road markets, as well as the Hong Kong and Macau regions. This follows the successful opening of ANTA’s first store in Phnom Penh, Cambodia last October,
The partnership aligns with ANTA’s plan to open 1,000 stores and will see the two companies work together to promote Chinese brands on the global stage.
This collaboration aims to set a benchmark for the international expansion of ‘China Chic’ brands. (Main story continues below the announcement below).
New from The Moodie Davitt Report – ‘China Chic comes to the Global Stage’In line with our deep commitment to the promotion of China Chic products abroad, The Moodie Davitt Report is proud to be publishing a pioneering digital and print magazine dedicated to high-quality Chinese brands. To be published in May (coinciding with TFWA Asia Pacific in Singapore), ‘China Chic comes to the Global Stage’ will be published in print and digital format as well as online and on The Moodie Davitt Report’s dual WeChat platforms. The Moodie Davitt Report is also unveiling a dedicated China Chic column on its industry-leading website later this week. The Moodie Davitt Report Founder & Chairman, Hong Kong-based Martin Moodie said, “We are delighted with the reaction from Chinese brands and retailers to this important initiative. “As the only international travel retail publisher with a Chinese base – in Hong Kong and Haikou – and a WeChat presence, we have long been committed to bringing China to the world and the world to China in travel retail information terms. “Now we are extending that focus to China Chic, a critical concept for Chinese companies – and indeed China as a nation – in taking its extraordinary heritage of quality branded products, traditional and contemporary, to the global stage. “We applaud China Duty Free International’s leadership role in what amounts to an exciting China Chic evolution as well as this breakthrough partnership with ANTA Southeast Company.” To partner with The Moodie Davitt Report in ‘China Chic comes to the Global Stage’, please contact Yimei Zhang (China) at Yimei@MoodieDavittReport.com or Irene Revilla (International) at Irene@MoodieDavittReport.com |
Under the MOU, both parties will leverage their respective core strengths in branding, product development, channel management and retail operations.
Taking a phased approach, the partnership will focus on developing duty-free and duty-paid retail markets in key Belt and Road countries, including Thailand, Singapore, Malaysia, Cambodia and Sri Lanka, while simultaneously exploring opportunities in Hong Kong, Macau and other high-potential overseas markets.
By continuously optimising cooperation mechanisms and commercial models, the two companies seek to achieve synergistic growth and create mutual benefits.
CDFI drives China Tourism Group Duty Free’s overseas business expansion, leveraging extensive expertise and a well-established global travel retail network.
ANTA Southeast Asia Company manages the company’s global operations across multiple brands, including ANTA, Salomon, Descente and Wilson, supported by an extensive supply chain network and overseas retail experience.
The partners highlighted plans to explore diversified models, including duty-free, duty-paid and joint operations, aligned with local regulations and market conditions of various markets to support sustainable overseas growth.
CDFI Deputy General Manager Celine Qiu said, “This MOU marks an important milestone in transforming our shared strategic vision into action.
“Leveraging CDFI’s extensive experience and network in duty-free and overseas retail, we will work closely with ANTA to advance store expansion and retail innovation across key Belt and Road markets.
“Through a phased pilot scheme and expansion replication, we aim to turn cooperation into results at the market, store and product levels.
“With a pragmatic approach, we seek to establish a stable and sustainable development pathway for Chinese enterprises overseas and elevate the global profile of China-chic brands.”
ANTA Group Vice President & President of International Business Will Wang added, “Our strategic partnership with CDFI will further accelerate ANTA Group’s expansion in Southeast Asia.
“By fully leveraging ANTA’s strengths in multi-brand management, retail operations and global resource integration, alongside CDFI’s extensive expertise in international duty-free operations, we will jointly develop markets along the Belt and Road.
“Through deeper collaboration, we look forward to strengthening the global influence of Chinese enterprises and making ANTA’s products and services available to consumers worldwide.”
China Duty Free International reaffirmed its role in supporting its parent company, China Tourism Group’s global expansion and China-Chic strategy.
Its partnership with ANTA Group marks an important step in its internationalisation plans, leveraging Belt and Road markets and integrated duty-free and duty-paid channels to strenghten the global presence of Chinese brands. ✈
