Cathay Pacific has introduced a special aircraft livery called “Spirit of Hong Kong – 80th Anniversary Edition,” designed to showcase the city’s arts and cultural identity to a global audience. The design was revealed on 9 March 2026 at Hong Kong International Airport and has already entered commercial service on a Boeing 777-300ER aircraft.
The project is a collaboration between the airline and the West Kowloon Cultural District Authority (WKCDA), one of Hong Kong’s leading cultural institutions. The partners say the initiative aims to showcase the city’s creative talent worldwide and highlight the cultural vibrancy of Hong Kong through aviation.
“Spirit of Hong Kong embodies WestK’s vision of transcending boundaries and connecting the world, inviting travellers from across the globe to immerse themselves in Hong Kong’s profound cultural heritage and boundless creative spirit,” said Bernard Chan, Chairman of the Board of the WKCDA.
The aircraft’s striking livery was created by Hong Kong multimedia artist Victor Wong. Using technology that generates landscapes from geographical data, blending vibrant colours across the aircraft’s fuselage, reflecting Hong Kong’s diverse landscapes and cultural energy.
Cathay Group Chief Executive Officer Ronald Lam underscored that the initiative reflects the airline’s close relationship with its home city. “In partnership with WKCDA and through ‘The Spirit of Hong Kong’ livery, we aim to support outstanding local artistic creativity and showcase the unique culture and spirit of Hong Kong to audiences around the world,” he added.
Since 2023, Cathay has been WestK’s official Travel Partner, backing its exhibitions, performing arts programs, and cultural events. With an investment of more than HK$100 billion in its fleet, cabin products, lounges and digital innovation, the airline aims to win over customers while reinforcing Hong Kong’s position as a leading international aviation hub.
During the unveiling event, passengers boarding the inaugural flight experienced a special cultural programme, including a reimagined version of Cathay’s sonic branding, “Song of Cathay,” performed by Hong Kong pianist and composer Patrick Lui. The updated piece incorporates elements of modern jazz and will be available on selected Cathay flights from mid-2026.
The “Spirit of Hong Kong” livery is one of several initiatives introduced to celebrate Cathay’s 80th anniversary. Earlier in the year, the airline also revived its classic “lettuce leaf sandwich” retro design on an Airbus A350 passenger aircraft and a Boeing 747 freighter, celebrating the carrier’s heritage while highlighting its long-standing connection with Hong Kong. As part of the anniversary programme, the airline also showcased vintage uniforms, honouring the generations of employees who have shaped Cathay Pacific’s service.
