Image rights may be a bigger part of American sports but as the Premier League continues to go global, we are seeing its footballing stars become their own brands more and more. While David Beckham initially blazed the trail to crossover success, he was soon followed by Cristiano Ronaldo, with modern players seeing a lot of value in their off-pitch activies, almost more than what they get on the field. With 2026 underway, it is time to discuss the Premier League footballers with the biggest endorsement portfolios.
Premier League Footballers With the Best Endorsement Deals This Year
Mo Salah
With his status as the most high-profile Muslim player in the world, it comes as no surprise that the Egyptian superstar is a commodity off the pitch. His popularity is an organic rise in areas that other footballers can’t touch allowing him to partner with some major brands.
He has previously been thought to earn roughly £30 million from various endorsements with brands like Uber, Pepsi, and Adidas to name just a few. Despite being dopped before AFCON, he will remain one of the biggest names in world football, particularly with the prospect of a move to Saudi Arabia always nearby.
Erling Haaland
If there’s one thing people love, its a goalscorer. A machine like Haaland has quickly become one of the faces of the league. Being the front for the dominant Manchester City and one of the most incredible marksmen of the decade, he has been a hit with fans ever since making the move from Borussia Dortmund.
He had a very high profile negotiating period before landing on a big money deal with Nike to become one of their brand names. In addition to them he has partnered with brands like Beats by Dre, BAMA, and Midea to name just a few.
We could even see him work with an eCommerce store development company in future if his stock continues to rise.
Cole Palmer
The starboy behind Chelsea’s revival, an English player with flair like this was always going to be a media darling. His impressive breakout after joining the Blues made him one of the names on everyone’s lips, which he solidified with an impressive Euros campaign that saw him make the absolute most of his low-minute allocations under Gareth Southgate.
His cold celebration and branding has made him an attractive prospect for brands to partner with, having just done work with Pringles of all things.
Bukayo Saka
Another big name from England, Bukayo Saka has been one of the main names attached to Arsenal’s revival under Mikel Arteta. The media loves a good story, and the academy winger having a breakout year while establishing himself as the driving force of one of the league’s most historic outfits was just too good to turn down. His personal stock has been high ever since, particularly with the Gunners looking likely to end their 20-year run without a league title.
Saka is another representative for Beats by Dre in addition to Burberry, New Balance, and a number of other commercial deals that made him one of the best paid players in all of England.
Featured Image Credit
CREDIT: IMAGO / Xinhua
