Barcelona to wear Olivia Rodrigo-inspired jerseys versus Real Madrid

May 1 (UPI) — Barcelona players will sport Olivia Rodrigo logos on their jerseys when they host rival Real Madrid on May 10 in El Clasico, the Spanish La Liga soccer club announced Friday.

Players from the Barcelona women’s team, in Liga F, also will don jerseys that include the logo when they take on Levante on Wednesday in Barcelona. Rodrigo will hold a private concert in May in Barcelona.

Advertisement

“Seeing OR on a Barcelona jersey for El Clasico, I don’t even know how to process that,” Rodrigo said in a statement. “It’s been so fun seeing the jersey come to life and creating a full collection with Spotify and Barca.

“On top of that, getting to perform for the fans who’ve been listening since day one, in a city like Barcelona, is going to be so special. That’s everything to me. I cannot wait to see them.”

Rodrigo achieves more than 50 million listeners per month on Spotify, the front-of-shirt sponsor for Barcelona’s men’s and women’s teams. Rodrigo, 23, will be the youngest artist to ever appear on a Barcelona jersey. The honor comes about a month before the June 12 release of her third studio album, You Seem Pretty Sad For A Girl So In Love.

Olivia Rodrigo will release her third studio album, You Seem Pretty Sad For A Girl So In Love, on June 12. File Photo by Jim Ruymen/UPI

Fellow music artists Drake, Ed Sheeran, Travis Scott, Coldplay, Karol G, the Rolling Stones and Rosalia previously were featured on the front of Barcelona jerseys.

Advertisement

Barcelona also listed more than a dozen Rodrigo-inspired products for sale in the team store, including versions of the jersey autographed by Rodrigo and players, available for more than $3,500.

American singer Olivia Rodrigo earns more than 50 million listeners each month on Spotify. File Photo by Hugo Philpott/UPI

American singer Olivia Rodrigo earns more than 50 million listeners each month on Spotify. File Photo by Hugo Philpott/UPI

“Clasico after Clasico, our agreement with Spotify allows us to strengthen an activation that has become a strategic asset for the club and a clear example of our commitment to generating value beyond competition,” said Manel del Rio, Barcelona’s managing director.

“It’s an initiative that adds value, reinforces our global positioning, and builds a distinctive offering based on the connection between culture and sport.

Barcelona's women's team will sport Olivia Rodrigo logos on their jerseys when they host Levante on Wednesday at Spotify Camp Nou in Barcelona. File Photo by John Angelillo/UPI

Barcelona’s women’s team will sport Olivia Rodrigo logos on their jerseys when they host Levante on Wednesday at Spotify Camp Nou in Barcelona. File Photo by John Angelillo/UPI

“At FC Barcelona, we believe the future lies in integrating disciplines and languages that allow us to connect with new audiences and amplify our impact. This partnership enables us to move in that direction, positioning the club as a global benchmark at the intersection of sport, culture, and entertainment.”

Source link

Visited 1 times, 1 visit(s) today

Related Article

Harry Kane’s goal could get Germany an extra Champions League place

La Liga (21.781) sits in second going into the second legs of the Europa League and Conference League semi-finals on Thursday. The Bundesliga (21.357) is just 0.424 points behind. In real terms, that is a win and a draw. Going into Thursday’s games, each league has one team left – Freiburg for Germany and Rayo

Niklas Süle announces retirement from football at 30

Borussia Dortmund defender Niklas Süle has confirmed he will retire from professional football at the end of the season, bringing his career to a close at the age of 30. The Germany national football team international decided following a knee injury suffered in last month’s Bundesliga match against TSG 1899 Hoffenheim. Süle initially feared he

Germany defender Niklas Suele announces retirement from football at 30

Germany defender and former Bayern Munich centre-back Niklas Suele has decided to retire from football at just 30 years of age, at the end of the season. In an appearance on the Spielmacher podcast on Thursday, Suele said he made ​the decision ‌to hang up his boots after injuring his knee during a match against

🥐☕️FC Breakfast: Champions League finalists, Paris mayor’s announcement

🎥 The kids are cheering The PSG Campus was buzzing during the Bayern Munich – Paris Saint-Germain semi-final. More than enough to reinforce the PSG DNA in the club’s younger age groups! The history of the finalists in the UCL ⚔️ PSG joins the exclusive circle of teams to have reached two consecutive Champions League

Spain close to extra Champions League spot: coefficient maths 📊

The battle for the UEFA coefficient is entering its decisive phase. Spain and Germany are fighting for an extra spot in next season’s Champions League, a place that could be decided today itself depending on the results of Rayo Vallecano and Freiburg in their respective European competitions. Advertisement How could the extra spot be secured

PSG Eliminates Bayern Munich, Will Face Arsenal In Champions League Final

Defending champion Paris Saint-Germain eliminated Bayern Munich to set up the Champions League final against Arsenal. Ousmane Dembélé scored early and Paris Saint-Germain eliminated Bayern Munich with a 1-1 draw to reach the Champions League final again on Wednesday. Khvicha Kvaratskhelia raced clear after playing a simple one-two with Fabián Ruiz in midfield, then picked

The Alternative Premier League Table: No 36 – Big chance conversion

Welcome to the latest edition of The Alternative Premier League Table, where each week, The Athletic analyses the entire division through a specific lens. Matchday 35 saw teams across the Premier League score 23 of their 46 big chances. That 50 per cent conversion rate is the third best of the season after Matchday 5

Real Madrid’s Valverde, Tchouaméni Involved In Altercation During Training

Real Madrid’s season has taken another disastrous turn after Federico Valverde and Aurelien Tchouaméni were reportedly involved in a violent altercation during training.  The two midfielders had to be separated as tensions boiled over, highlighting the growing fractures within a divided dressing room right before a crucial Clasico clash where Barcelona can win the league.

José Mourinho Meets Florentino Perez To Discuss Terms For Real Madrid Return

The managerial merry-go-round at Santiago Bernabéu has taken a sensational turn with reports of a high-level summit between two of football’s biggest power brokers.  José Mourinho has moved into the spotlight as a serious candidate to retake the reins at Real Madrid following direct talks with club president Florentino Perez. A secret summit in Madrid

Kompany points to Bayern progress after Champions League exit

Bayern Munich coach Vincent Kompany attempted to focus on the positives of Bayern Munich‘s Champions League campaign after they bowed out in the semifinals to Paris Saint-Germain on Wednesday. A 1-1 draw in Munich gave PSG, the defending champion, a 6-5 win on aggregate after edging their encounter 5-4 in the first leg in Paris

Harry Kane backs PSG for Champions League glory after Bayern’s semi-final exit

Bayern Munich striker Harry Kane believes Paris Saint-Germain are slight favourites to lift the Champions League trophy at the expense of Arsenal. For the second time in eight days, the England captain left a UCL semi-final having given his all, only to fall short once again. Advertisement His stoppage-time goal on Wednesday evening at the

Jose Mourinho meets with Florentino Perez to lay out conditions for Real Madrid return

A secret summit in Madrid The “Special One” could be set for a sensational sequel in the Spanish capital. According to reports from The meeting reportedly included the presence of Mourinho’s long-term representative, Jorge Mendes, though the super-agent was said to be acting primarily as an observer. This direct line of communication comes at a

0
Would love your thoughts, please comment.x
()
x