Japan’s bestselling beer brand, Asahi Super Dry, has tapped into the growing consumer thirst for low-alcohol drinks, launching a new version of its low-sugar beer Dry Crystal in Hong Kong, Mainland China and Taiwan.
A zero sugar version of Dry Crystal, touted as a low-sugar alternative to Asahi Super Dry Beer, is set to launch in Hong Kong and Mainland China, with a low sugar version expected to debut in Taiwan. All variations of the product at 3.5% ABV.
The Japanese beer giant launched Dry Crystal two years ago, and the lighter version of the product is designed to meet consumer desires for a moderation and a more balanced lifestyle.
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The latest version of Dry Crystal, which reduces sugar content, is now available in supermarkets, online and select restaurants across the three regions.
Movie star Ryusei Yokohama is the face of the drink’s campaign, marking the Shōtai actor’s first partnership with an alcohol brand. The campaign has been tailored specifically for Taiwan and Hong Kong audiences – key hubs for Asahi’s global business.
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