A much-awaited Christian Dior fashion show originally slated to take place at Hong Kong’s Kai Tak Cruise Terminal on March 23, and one of the city’s planned mega events, has been postponed largely for commercial reasons, the Post has learned.

The Culture, Sports and Tourism Bureau said on Friday night that it “just received” notification from the show’s organiser that the event would be postponed, but added the delay of mega events often happened.

A source familiar with the company said the management of the French luxury brand decided to postpone the event in the face of China’s economic uncertainties.

The mainland Chinese economy is facing challenges in maintaining the 5.2 per cent growth it achieved last year amid property market turmoil and fluctuations in global demand. Its exports fell 5 per cent in 2023 from a year earlier.

“It was primarily a commercial consideration,” the source said.

The Post has reached out to Dior’s parent company LVMH for comment.

Dior artistic director Kim Jones was to present the men’s autumn collection at the terminal, located at the site of the former Kai Tak airport and nearly 1,000 visitors, including the company’s overseas VIPs, were expected to attend.

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Culture and tourism minister Kevin Yeung Yun-hung in January counted the Dior show as one of the city’s 80 mega events slated for the first half of the year that would bring “joy and pride” to locals and tourists, as well as burnish the city’s image on the international stage.

The show was not due to receive any government funding.

Dior’s global ambassadors include Taiwanese superstar singer Jay Chou, Korean BTS’s Jimin, Blackpink’s Jisoo and Haerin of the K-pop girl group NewJeans.