Great Sourcing & Networking for Asian Travel Trade & Affluent FIT
HONG KONG, May 4, 2026 /PRNewswire/ — ITE Hong Kong 2026 – the 40th edition of ITE‑Leisure and the 21st ITE‑MICE – will be held from June 11 to 14 with first two days for trade, next two for public.
Ranked world’s 14th largest market, Hong Kong spent US$28.9 billion on outbound travel in 2024, and its residents made 117 million departures in 2025.
Great for sourcing and networking, ITE2025 saw 88% of exhibitors and 50.2% of buyer/trade visitors from outside Hong Kong, with 70% from the Greater Bay Area, and 70,212 public visitors.
Visitors undaunted by Geopolitical Uncertainties:
- Trade website monthly traffic grew from 84,000 (average) in late 2025 to 168,939 in March 2026, reflecting strong interest from Asia’s travel trade.
- March public visitor survey (688 replies) found visitors undaunted – 62.5% plan to increase 2026 travel budget, and 25.3% will maintain it. 75% took multiple holidays in 2025 confirming they’re frequent, affluent travelers.
- ITE2025 survey found 43% public visitors interested booking onsite, often via mobile. To generate revenue, exhibitors can promote e-booking sites and Special Offer Codes at ITE.
Roughly, ITE2026 will feature 400+ exhibitors from 55 countries/regions and 8,000 buyer/trade visitors – with 85% and 50% respectively from outside Hong Kong and 74,000 public visitors.
Plenty of Bright Spots
- New official pavilions/stands from: Uganda (Africa), Mongolia (Asia) and Peru (Americas)
- China (Chinese Mainland) Pavilion expands by 35% with 21 participating provinces/cities
- New Ice/Snow Travel Pavilion – exhibitors from northern Canada and Iceland (aurora, glacier tour etc.) and new Chinese exhibitors from Heilongjiang, Xinjiang, Beijing (Winter Olympics host city) and co-host district of Chongli. All famous for ice/snow sports.
- B2B & B2C programs include: Business matching, KOL networking, Industry Forum on Sustainable Tourism, Special Displays on Family Travel, Eco-tourism, trade/public seminars, presentations, and cultural performances.
Panoramic China Pavilion has some provinces and cities having own designs; some hold presentations, cultural performances, and promoting products like “Panda Theme Train from Sichuan to Xinjiang”.
Travel trade can apply online for complimentary Trade Day Pass. Outbound agents may apply Buyer Subsidy Scheme for additional benefits but required to spend about 2 hours in Business Matching etc.
Organized by TKS Exhibition Services Ltd., ITE Hong Kong celebrates its 40th anniversary in 2026.
Read Full Version >> https://www.itehk.com/travelexpo/doc/press/ITE26-Preview-May26_en.pdf
For exhibiting / visiting / registration: Email travel@tkshk.com WhatsApp: +852 94008444 Website: https://www.itehk.com
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ITE Hong Kong 2026: Plenty of Bright Spots
HONG KONG, May 4, 2026 /PRNewswire/ — Meiyume (Group) LTD has achieved the EcoVadis Gold rating for 2026, with the company being in the 96th percentile globally and among the top-performing companies for sustainability.
EcoVadis evaluates companies across environment, labour and human rights, ethics, and sustainable procurement. The Gold rating reflects Meiyume’s strong performance and continued commitment to embedding sustainability across its supply chain.
A supplier’s commitment to sustainability is increasingly important to brands, as they work to meet rising regulatory requirements and evolving consumer expectations for transparency and responsible practices. In this landscape, choosing the right partners is essential. Partners like Meiyume play a key role in enabling more responsible, future-ready solutions while helping to strengthen sustainability standards across the supply chain.
A Holistic Sustainability Strategy: Meiyume’s 5Ps Framework
Meiyume’s sustainability approach is guided by its 5Ps framework: Product, Process, Places, People, and Principle, ensuring a comprehensive integration across the business:
Product – Advancing sustainable innovation in formulations and packaging
Process – Strengthening responsible sourcing and supply chain practices
Places – Enhancing operational efficiency and environmental performance
People – Fostering an inclusive and supportive workplace
Principle – Upholding strong governance and compliance standards
Sustainability as an Ongoing Journey
While the EcoVadis Gold rating marks an important milestone, Meiyume views sustainability as an ongoing journey. The company remains committed to strengthening its sustainability performance and supporting beauty and personal care brands in achieving their sustainability goals.
About Meiyume:
Formerly LF Beauty, Meiyume offers end-to-end beauty solutions—packaging, ODM, OEM —grounded in sustainability and insights. Powered by it’s Beauty Intelligence Platform and a global sourcing network, Meiyume brings visions to life with agility, intelligence, and responsibility.
https://meiyume.com/
2/F HK Spinners Industrial Building, Phases I & II, 800 Cheung Sha Wan Road, Kowloon, Hong Kong
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Meiyume (Group) LTD Achieves EcoVadis Gold Rating for 2026, Reinforcing Commitment to Sustainable Beauty
