The Hong Kong Tourism Board (HKTB) has reported that the city welcomed 4.35 million visitor arrivals in March 2026, a year-on-year increase of 14 %. Non-mainland travellers accounted for 27 % of the total, a noticeable uptick compared with previous months. Officials credited the growth to a packed calendar of international events, including Art Basel Hong Kong, Art Central, and the debut of ComplexCon Hong Kong, which collectively attracted art lovers, sneaker collectors and creative-industry professionals from North America, Europe and Southeast Asia. The latest figures mean Hong Kong logged 14.31 million arrivals in the first quarter, up 17 % from the same period in 2025. Of these, 11.08 million were mainland Chinese visitors, while the remaining 3.23 million came from other overseas markets. HKTB officials highlighted the steady recovery of long-haul segments: first-quarter arrivals from the United States rose 22 %, while those from the Middle East climbed 18 %, reflecting improving flight connectivity and marketing campaigns targeting high-spending travellers.
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For corporate mobility managers, the rebound signals tighter hotel inventory and higher peak-season airfares. Average hotel occupancy in March exceeded 87 %, according to trade sources, with room rates up 12 % compared with the same month last year. Companies planning meetings or short-term assignments in Hong Kong have been advised to confirm accommodation blocks at least six weeks in advance and to factor in possible surcharges on short-haul flights, especially during upcoming festivals such as Labour Day and Dragon Boat Festival. Tour operators say the mix of visitors is slowly normalising after the pandemic, with a gradual shift from “surge” day-trippers to longer-stay business and bleisure travellers. The Tourism Board plans to intensify its “Arts in Hong Kong” and “Hello Hong Kong” campaigns ahead of the summer holiday period, promising further promotional subsidies for conferences that bring more than 1,000 delegates. Looking ahead, industry observers caution that geopolitical tensions in the Middle East could still dent outbound demand and raise operating costs for airlines serving Hong Kong. HKTB said it will “flexibly redeploy resources” to preserve the city’s international profile if global travel sentiment weakens.













