Most Investors Build Their Portfolio Backwards. Here’s the Right Order.

A lot of people build their portfolios without a real structure or strategy in mind. They often buy what feels right in the moment, usually because it’s performing pretty well. What that usually creates is a collection of stocks and funds, not a portfolio that’s built to function as a singular unit.

Portfolio construction should have an order to it. Generally speaking, you start with a core position or two meant to serve as the tentpole. That could be something like the Vanguard S&P 500 ETF (NYSEMKT: VOO) or the Vanguard Total Stock Market ETF (NYSEMKT: VTI). Ideally, you wouldn’t touch this and instead let the long-term power of compounding do the work for you.

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From there, you can start building around the edges. Add some dividend stocks, an international fund, or maybe some bonds or gold. This is where you can tilt the portfolio in a particular direction or simply diversify beyond U.S. large-cap stocks. It’s the idea that investors should build the foundation first and layer around it, not the other way around.

Let’s take a look at how that can look in practice. We start with one of these Vanguard ETFs and then add around the edges to build a complete and well-thought-out portfolio.

Image source: Getty Images.
  • Use an S&P 500 or total U.S. stock market ETF to work as the foundation for a long-term portfolio.

  • Add an international equity fund that targets both developed and emerging markets, reducing overreliance on U.S. stocks.

  • A fund targeting dividend stocks adds quality, durability, and a predictable income stream to complement a growth focus.

  • Bonds can be added to the mix to add some stability or income generation.

  • Establish the core of your portfolio first. Then optimize around it.

The Vanguard Total Stock Market ETF includes virtually the entire U.S. equity universe of around 3,500 different U.S. stocks. It’s got large caps and small caps, value and growth, tech and energy, new and old. It’s one of the broadest and best foundational pieces you can use for your portfolio.

A lot of people will want to use an S&P 500 fund for this purpose. I don’t mind that, but I do think a total U.S. stock market ETF works better. Including mid caps and small caps provides additional upside potential, balances out some tech-heavy concentration, and helps capture different market and economic cycles.

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