Hong Kong IP festival Con-Con draws crowds on opening day

Fans and cosplayers flooded an intellectual property (IP) festival that debuted in Hong Kong on Saturday, featuring pop culture exports such as the hit franchise Godzilla as well as local designs and trademarks.

Long queues formed at Con-Con Hong Kong 2026, a two-day event at AsiaWorld-Expo bringing together exhibitions, music performances, licensing showcases and IP business matching opportunities.

Visitors stocked up on exclusive merchandise at booths and took pictures of the latest figurine designs.

At the opening ceremony, Undersecretary for Commerce and Economic Development Bernard Chan Pak-li noted Hong Kong ranked sixth globally in IP rights according to the World Competitiveness Yearbook 2025.

“We are keen on transforming our city’s unique strength into a world-class ecosystem, where IP is protected with rigour, valued with clarity and financed with confidence,” he said.

Godzilla makes an appearance. Photo: Eugene Lee

Intellectual property – creations of the mind that cover trademarks, patents, designs and copyrights – was mentioned in the budget in February as part of the government’s broader effort to develop higher value-added industries.

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