Aberdeenshire-based online whisky auctioneer, Whisky Hammer, has launched an operational hub in Hong Kong – marking its first foray into Asia.
The move marks its second new international base in under a year.
The new site has been established in partnership with Hong Kong-based storage provider 13 Degrees Wine Cellar, which provides climate-controlled storage in Hong Kong.
Speaking of collaboration, Joseph Luk, managing director of 13 Degrees, said: “Their reputation in the global whisky auction market aligns strongly with our commitment to providing world-class storage and client services. This collaboration brings added convenience and confidence to collectors across the region.”
The business, which is run by brothers Craig and Daniel Milne, will offer a variety of services from its Hong Kong hub, including bottle consignments, valuations and client consultations.
Global footprint
At the new venue, the company will also seek to cut back on logistical barriers for collectors and sellers in the region looking to access and utilise its online auction platform.
Last year, Whisky Hammer opened an operational base in the Netherlands, as the company continues to expand its global reach and prioritise accessibility for its international audience. audience.
Daniel Milne, co-founder and CEO of Whisky Hammer, called opening in Hong Kong a “natural next step” for the business following its expansion into Europe.
From Speyside to Hong Kong
Founded in 2015 in Aberdeenshire, near Scotland’s Speyside whisky region, Whisky Hammer has grown into one of the world’s top-rated online whisky auction platforms.
The company runs monthly global auctions featuring rare and collectible bottles, serving thousands of customers globally.
Hong Kong has been recognised as a key market for whisky collecting and investment, and the new base allows Whisky Hammer to better support clients in the region while enhancing its presence in the continent.
In 2021, Whisky Hammer sold a 49% stake to the Hong Kong-based whisky investment group Rare Whisky Holdings in a multi-million-pound deal, helping to fuel its expansion into Asia.
The news that it has finally taken the leap comes ahead of the company’s planned launch of a new iOS and Android app, where it hopes to use the technology to streamline the customer experience and connect to its growing network of operational hubs.
Related news
India Dry Days April 2026: When are they?
SJM Resorts: ‘Connoisseurs come specifically to Macau to taste rare bottles’
