Toyota Motor TM is starting to feel the heat, with February sales slipping 2.3% year over year to 806,905 units as pressure builds in China and demand softens at home.
The biggest drag came from China, where Toyota and Lexus sales dropped 13.9%, while production fell 11.5%. The company partly blamed the shifting timing of the Lunar New Year, which reduced operating days, but the bigger story is how competitive the market has become as local EV players continue to gain ground.
That shift is becoming harder to ignore. China’s auto market is moving quickly toward electric vehicles, and Toyota, still catching up in that space, is finding it tougher to hold share even as overall demand remains relatively stable.
Importantly, these numbers don’t yet reflect any fallout from the Iran conflict, which only began toward the end of the month and could add more uncertainty in the weeks ahead.


















