Prime Video is removing its ad-free tier and replacing it with Prime Video Ultra.
Up until this point, Amazon shared an additional $2.99 per month for Prime Video without ads. That $2.99 per month is on top of the $14.99 per month, or $139 a year, that subscribers pay in the United States to access the streaming service.
What is changing with Prime Video?
Per Variety, Prime Video has announced that the cost of accessing Prime Video without ads is going up by two dollars a month, meaning it’ll now be $4.99 per month on top of the $14.99/$139 figure. The change goes into effect on April 10, 2026.
There will be some new perks added to the new ad-free tier, which is now being referred to as Prime Video Ultra. This includes the ability to have up to five concurrent streams (previously only three were allowed), up to 100 downloads for offline viewing (previously only 25 were allowed), and exclusive access to 4K/UHD streaming.
Amazon said in a statement, “Delivering ad-free streaming with premium features requires significant investment, and this structure aligns with other major streaming services while ensuring customers have the flexibility to choose how they want to watch. Prime members will continue to enjoy the core Prime Video benefit, including HD/HDR and now Dolby Vision, at no additional cost with their Prime membership.”
The article also notes, “Amazon had faced a class-action lawsuit on behalf of disgruntled customers who alleged the company had deceived and cheated them by introducing ads into Prime Video unless they paid extra. But a federal judge threw out the suit in July 2025, citing in part a prior ruling concluding that Amazon’s introduction of ads to Prime Video was ‘not a price increase’ but a ‘benefit modification’ that was authorized under its subscriber agreements.”
Original titles available to stream on Prime Video include The Boys, Invincible, Fallout, Reacher, The Lord of the Rings: The Rings of Power, and many more.
