Hong Kong SAR, China: AIA Alta, AIA Hong Kong’s unique proposition exclusively for its high-net-worth customers, and the Golf Association of Hong Kong, China (GAHKC) have announced the launch of an exclusive three-year partnership, marking a significant milestone in their shared commitment to nurturing the next generation of golfers, driving the city’s position as a premier golfing destination in Asia.
According to the latest Hurun Report, today’s high-net-worth families are seeking experiences that foster creativity, leadership, and social skills in their children, prioritising these qualities over pure academics.
Under the new partnership, the ‘AIA Alta presents Junior Golf Tournament’ will support the GAHKC in elevating junior golf development in Hong Kong, while AIA Alta Club members and their families can enjoy a range of exclusive privileges, including:
- Bespoke golf clinics
- Personalised coaching from GAHKC-certified coaches
- Inspirational sharing sessions with Hong Kong, China Team players
- Exclusive experiences at the Hong Kong Open
- Access to prestigious golf events and networking platforms
These experiences are designed to enrich members’ lifestyles and reinforce AIA Alta’s commitment to wealth and wellness in harmony.
Alice Liang, Chief Proposition & Healthcare Officer of AIA Hong Kong & Macau, said: “This three-year partnership with the Golf Association of Hong Kong, China is an important reflection of our commitment to supporting healthy living, helping strengthen the youth sports development eco-system while reinforcing the city’s golfing legacy.
“It reflects our shared vision to build sustainable pathways where young people can learn, compete and progress. At AIA Alta, we believe true success is achieved by balancing financial prosperity with personal well-being. Golf is more than a leisure pursuit; it is a discipline that fosters focus, integrity and perseverance. Through thoughtfully curated experiences, we continue to deepen customer centric engagement and support our customers in living healthier, longer, better lives.”
Kenneth Lam, President of GAHKC, said: “The rise of Hong Kong, China golfers on the international stage stands as a testament to the GAHKC’s commitment to the development of golf in the HKSAR, and our partnership with AIA Alta marks another step forward for this development.
“The AIA Alta presents Junior Golf Tournament will feature six stages and a grand final – and will be held annually from 2026. As well as nurturing local golf talent, these joint efforts will underscore the growing prominence of golf in Hong Kong while showcasing the synergy that cross-sector partnerships can create. Together, we can inject fresh momentum into the development of golf, providing our juniors with valuable tournament experience while continuing to connect the game and its rising stars with the wider Hong Kong community.”
Founded in 1968, the GAHKC is the governing body for amateur golf in Hong Kong, overseeing more than 30 tournaments annually and supporting over 15,000 members. The GAHKC’s mission is to make golf accessible, foster youth talent, and represent Hong Kong, China on the international stage. Its structured player development pathway – from grass-roots to elite squads – has produced world-class athletes and ensured a sustainable pipeline of talent for the city.
AIA Alta Club, AIA Hong Kong’s privilege membership programme exclusively for its high-net-worth customers, integrates wellness, wealth, and lifestyle into a holistic eco-system, empowering members to achieve the optimal balance between wealth and health.
An AIA spokesperson said: “Golf reflects this philosophy by combining physical vitality, mental resilience, and social connection. It promotes cardio-vascular health, reduces stress, and encourages mindfulness while fostering meaningful family and community bonds. With the GAHKC’s expertise in talent development and event management, this partnership delivers premium experiences that enrich lifestyles, strengthen health, and complement the pursuit of enduring wealth, creating a foundation for Healthier, Longer, Better Lives.
“Beyond golf, AIA Alta Club remains committed to supporting the next generation through a suite of initiatives, most notably the AIA Alta Discovery Academy. This bespoke development journey empowers young leaders with hands-on workshops, international education tours, and curated experiences focused on leadership, global vision, and sustainability.
“Signature programmes such as the Oxbridge Summer Scholars and the Future Leader Accelerator equip the next generation with the skills, mindset, and global perspective needed to thrive in a rapidly changing world. Through these efforts, AIA Alta Club continues to inspire and guide future leaders, ensuring a legacy of excellence and positive impact for years to come.”
