Published on
February 16, 2026
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The World Travel & Tourism Council (WTTC) has expressed concerns over proposed new overnight visitor taxes in several UK cities, warning that the introduction of such levies could harm the United Kingdom’s travel industry. The potential implementation of these taxes, which would vary by region, could create additional costs for travelers, potentially stunting growth and making the country less competitive in the global tourism market.
The UK’s travel sector is already under pressure, with recent data showing that its travel and tourism industry grew by just 4.3 per cent in 2023, significantly below the global average of 6.7 per cent. As global travel demand continues to rebound, the UK’s industry is trailing behind many other countries, and introducing higher local taxes could further exacerbate this issue.
Several cities, including Edinburgh and Glasgow, have already introduced or are planning to introduce tourist taxes for overnight visitors. Edinburgh led the charge, becoming the first UK city to implement a tax in January 2026, charging 5 percent on overnight stays. Glasgow, which is set to introduce a similar tax in 2027, plans to add five percent to the cost of accommodation for tourists.
As of now, cities like London, Manchester, and others are considering similar measures, intending to use the funds raised for improving transportation infrastructure, local communities, and tourism-related initiatives.
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Impact on UK Tourism: Higher Costs and Competitive Risks
The potential new taxes come at a time when the UK’s travel and tourism industry is already facing challenges. With nearly 4.5 million jobs in the sector, the UK relies heavily on tourism as a key driver of the economy. However, despite the high number of jobs within the sector, the country’s tourism growth has been outpaced by other global destinations.
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According to the World Economic Forum’s 2024 Travel & Tourism Development Index, the UK ranks 113th out of 119 countries in terms of price competitiveness, largely due to high taxes, operating costs, and other traveller-related expenses. This already places the UK at a disadvantage compared to more affordable destinations, and the introduction of additional local visitor levies may further push travelers to choose other destinations.
Gloria Guevara, President and CEO of the WTTC, emphasized the risks of increasing the cost of visiting the UK. She noted that higher taxes and additional levies could discourage both travelers and businesses, pushing them to opt for destinations where the costs are more predictable and affordable. “New visitor levies in the UK would dent growth, restrict job creation, and risk making the country far less competitive in the global economy,” said Guevara.
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A Threat to Local Communities and Tourism Jobs
The introduction of varying visitor taxes in cities across the UK could create an uneven playing field for tourists, leading to confusion and increased costs for travelers. Instead of generating the intended economic benefit, these taxes could result in fewer international visitors, a decline in local tourism revenues, and ultimately, a loss of jobs in the sector. Tourism-related businesses, especially in cities that depend on international visitors, could suffer as potential travelers may seek out more cost-effective alternatives.
The WTTC’s research shows that such tax increases often lead to fewer travelers choosing a destination, with many opting for more affordable and predictable markets instead. The result is not only a loss of tourism revenue but also a potential loss of future investment and employment opportunities in the sector.
Alternative Strategies for Supporting UK Tourism Growth
Rather than introducing new taxes, the WTTC suggests that the UK government focus on measures that enhance competitiveness and support sustainable tourism growth. One proposed strategy is to reinvest tourism-generated revenues more effectively, using the funds to improve tourism infrastructure, create new visitor attractions, and support local communities. This would allow for a more balanced approach to increasing tourism revenue while avoiding additional burdens on travelers.
By prioritizing measures that reduce the cost of visiting and improving the overall travel experience, the UK can make itself a more attractive destination for international tourists. The WTTC encourages policymakers to focus on long-term strategies that strengthen the UK’s position in the global tourism market, making it a competitive and appealing choice for visitors.
The Growing Importance of International Travel in the UK Economy
Tourism continues to play a vital role in the UK economy, especially in cities like London, Edinburgh, and Manchester, which rely heavily on international visitors. As travellers become more selective about where they spend their money, countries with lower costs and predictable tax structures are more likely to attract repeat visits.
In a world where many destinations are competing for the same tourists, offering value for money and a seamless travel experience will become crucial. The UK’s reliance on tourism-related jobs and economic activity makes it essential for the government to carefully consider the impact of new visitor taxes on the overall health of the sector.
What Travellers Should Expect Moving Forward
For travellers planning trips to the UK in the coming years, it’s important to keep an eye on potential changes to tax policies in the cities you plan to visit. While visitor taxes may increase in some areas, alternative travel options may be available, and more affordable destinations may emerge as a result. Travellers can still expect a wealth of attractions, historic sites, and cultural experiences, but it’s essential to remain flexible with travel plans as changes unfold.
In Conclusion: The Future of UK Tourism and Visitor Taxes
While the introduction of visitor levies may provide short-term financial benefits for local governments, the long-term effects on the UK’s tourism industry could be detrimental. As the global tourism landscape continues to evolve, the UK will need to adapt its policies to remain competitive, offering visitors a combination of affordable experiences, seamless travel, and sustainable growth in the sector. By investing in the right areas and reducing unnecessary costs, the UK can position itself as a top destination for international travelers for years to come.
