The New Standard in Eyewear
Canadian company KITS Eyecare is turning heads with its stylish frames, quickly becoming a must-have accessory all year long. Its in-house collection of optical and sun styles delivers versatile, affordable eyewear made for everyday wear. With frames seen on some of North America’s most sought-after public figures, KITS has solidified its status as the ultimate eyewear choice for every season.
Where Quality Meets Accessibility
With its frames carefully handcrafted and assembled at its optical lab in Vancouver, B.C., KITS has become a crowd favourite for affordable, high-quality eyewear. Complete prescription glasses start at just $28, a price made possible because KITS designs, produces, and ships everything directly, without relying on intermediaries. This hands-on approach means orders can be shipped the same day, ensuring both premium quality and fast delivery.
Worn by the Influential
Affordability does not mean compromising on quality for KITS. This is evident in the impressive roster of high-profile supporters, including Jillian Harris, Bethenny Frankel, Laura Whaley, and Christina Kirkman, as well as professional athletes such as the Miami Heat’s Andrew Wiggins, Florida Panthers’ Matthew Tkachuk, and Olympian Hunter Woodhall who proudly wear the brand.
For KITS Director of Growth Katie Dempsey, this is the power of word-of-mouth marketing. Seeing their favourite influential creators embrace KITS Eyewear motivates consumers to choose the brand and feel validated in their purchase. “It’s about finding the right people who are glasses wearers and are authentic and genuine,” says Dempsey. “But the product really does speak for itself.”
Content creator Loana B. echoes this, sharing, “The hardest thing I had to do was to pick frames from the incredibly diverse selection. After adding my prescription, I had my new glasses within a few days!”
Small Frames Trend Redefining 2025 Eyewear
This year, eyewear trends are embracing nostalgic 90s designs, with sleek small frames making a comeback. The resurgence of these itty-bitty frames has been further popularized by celebrities such as Hailey Bieber, who was spotted wearing tiny black rectangular shades during Paris Fashion Week.
KITS’ Petite Frame Collection
Aligning with this rise in popularity, KITS offers a range of small frames that blend vintage charm with everyday functionality. Models like the Mia and Lynx Sun feature bold acetate cat-eye designs, adding a touch of sophistication and chicness to any outfit, providing the perfect accessory to welcome Spring and fastly approaching Summer!
Tapping into the growing trend of slim, retro-inspired eyewear, KITS’ Adler Primo delivers a refined take on a classic small rectangular optical frame. With its sleek profile, this lightweight style adds a touch of modern minimalism to any look.
With a blend of fashion appeal, everyday wearability, and authentic celebrity endorsement, KITS is proving that premium eyewear doesn’t need a luxury price tag to make a bold statement. It’s this rare combination of style, quality, and affordability that makes KITS not just a trend to watch, but a brand to trust.
