7-Eleven introducing announces Slurpee collaboration

IRVING, TEXAS — 7-Eleven, Inc. is partnering with The Coca-Cola Co. and Mondelez International, Inc.’s Oreo brand to launch a new Slurpee flavor. Coca-Cola Oreo Zero Sugar will be available at participating 7-Eleven stores nationwide.

The flavor is inspired by Coca-Cola and Oreo’s upcoming limited-time products: Coca-Cola Oreo Zero Sugar and Oreo Coca-Cola Sandwich Cookies, according to the company.

“We are thrilled to join forces with Coca-Cola and Oreo to create a one-of-a-kind Slurpee drink experience that delights and excites our consumers,” said Dennis Phelps, senior vice president, merchandising (vault and proprietary beverage) at 7-Eleven, Inc. “We’re bringing together the snack aisle and the Slurpee drink machine to give everyone a reason to head to our stores for a delicious, unforgettable moment.”

This collaboration follows the news ofthe partnership between Coca-Cola and Oreolast month.

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