Get stories like this delivered straight to your inbox. Sign up for The 74 Newsletter

If you’ve been in a school recently, you’ve likely seen students tucking their mobile devices into those colorful, magnetic Yondr pouches.

As of last month, 36 states and the District of Columbia had enacted phone restrictions in K-12 classrooms, with 27 banning phones in classrooms outright. In many cases, schools are asking students to drop their phones in Yondr pouches for the school day, at a cost of about $30 per student annually. 

What you may not know is that the pouches have been floating around for more than a decade, first appearing in an Oakland biker bar — and that the man behind them had thinkers like French philosopher Paul-Michel Foucault and English novelist George Orwell on his mind as he developed the idea.

More than a decade later, Graham Dugoni sees the pouches as a low-tech, countercultural way to help young people begin to see unexplored frontiers in their own lives.

Born in Oregon in 1986, Dugoni briefly played professional soccer in Norway and the U.S. before taking his first real “adult” job in finance in Atlanta. He recalls a “Kafka-esque” experience toiling away in a windowless office — in his free time, he began immersing himself in philosophy and teaching himself jazz piano. 

Philosophers like Jean-Paul Sartre and Rollo May got him thinking about technology and society, while jazz — with its improvisations and emphasis on self-expression — pushed him to explore broader themes of personal freedom.

A pivotal moment happened in 2012, when Dugoni, by then based in California’s Bay Area, was enjoying a music festival. He watched in shock as an intoxicated concertgoer danced uninhibitedly while a perfect stranger filmed him with a smartphone, then uploaded the video to social media. Dugoni began searching for a way to make such interactions impossible, wondering how he could create phone-free spaces that foster genuine connection — and a measure of privacy.

“To see someone just having a good time and being uninhibited and watching them be filmed and posted online,” he said in an interview, “I just followed it out logically. Where does that go?”

He’d read enough about the corrosive effects of technology to know that while tech can help create a more open, democratic society, “You don’t get something for nothing.” He knew that giving up privacy in the public sphere could have “a tremendously huge impact on people’s ability to communicate, to express themselves freely, to be swept up into a shared moment.”

In 2014, Dugoni developed the first magnetic pouches out of materials from his local hardware store and began selling them door-to-door — his first customer was a biker bar in Oakland that wanted to dissuade patrons from filming its burlesque shows. Around the same time, he signed his first school.

Then, in 2015, he got a call from comedian Dave Chappelle’s manager, who wanted to try the pouches at his shows to enforce a no-phones policy. That helped push Yondr into public consciousness, with schools, artists and venues soon queuing up.

The disruption of the COVID-19 pandemic began shifting parents’ attitudes around mobile phones and schools. And Jonathan Haidt’s 2024 book The Anxious Generation, which urged schools to go phone-free, pushed the company to even bigger prominence. Yondr now boasts about 150 employees. The company, which is privately held, doesn’t share revenue figures, but a spokeswoman said it has seen “sustained triple-digit growth” over the past three years. Its pouches are used by about 2.5 million students in all 50 states and 45 countries, and the company said the figure could triple once total sales are tallied by the end of the year.

TIME included the pouches as their “best inventions of 2024” — under the “Social Good” heading, which also included a new malaria vaccine and a 3D-printed resin water filter for people without access to safe drinking water. 

By now, many students understand the importance of going phone-free, even if the locking pouch impinges on their social life. “It’s not the best, but I think it’s for the best,” one student told The Los Angeles Times last spring. 

The 74’s Greg Toppo recently chatted with Dugoni, 39, to ask him about the company’s origins, his philosophy and why he considers phone-free schools as spaces where kids can be kids, focus on their studies and develop vital relationships.

Their conversation has been edited for clarity and length.

I wanted to ask you about that 2012 music festival where you came up with the idea for the pouches. What was on your mind? 

I was looking at the smartphone, and the fact that everyone had a recording device, but also access to the Internet. I knew that that was a fundamentally new human experience, and that, from a pure sociology standpoint, there are going to be questions asked because of that that have never been asked before. No one’s had to ask questions about what degree of privacy can you assume in the public sphere. No one had to think about what effect would the ability to be recorded or show up online in any context do to social interaction, to the idea of privacy, to the idea of intimacy. 

This new tool, I felt, was ushering in these questions. But I was walking around San Francisco in my waking life, and no one else was aware of them. In an education setting, it was happening in a different way to the same degree: the push to put more tech into the classroom, faster, which was really nonsensical in a lot of ways. But at a music festival, to see someone just having a good time and being uninhibited and watching them be filmed and posted online, I just followed it out logically. Where does that go? 

I had read enough of people like Foucault and things like that to understand what that ultimately leads to. In a lot of tech society, there’s this idea that transparency in all things is going to create a more open society and more democratization. And like anything, you don’t get something for nothing. You give something up. And that’s how I saw it playing out. If there’s no degree of privacy in the public sphere, I saw it having a tremendously huge impact on people’s ability to communicate, to express themselves freely, to be swept up into a shared moment — things that are deeply valuable for an individual’s psychology, but also the collective consciousness and experience of civil society.

You guys strike me as a privacy company, first and foremost, but also a tech company that’s turning back the clock, in a way. Is that the way you see yourselves?

Not really. I would say we’re a bit of a counterculture company, really. And I would say we’re definitely not a tech company.

I purposely, early on, did not go with early venture capital money because there’s a certain profile that those companies have to follow. What I’m about, especially for young people in a school setting, but also people in daily life, is a sense of choice and a sense of freedom, and especially showing this younger generation that there is a way to walk through the world that’s not completely mediated by screens and the Internet. 

It’s not poo-pooing technology or what it can do. The question is, really, how do you integrate it into our lives? And I don’t think anyone has a perfect answer for it. But I’ve always felt that phone-free schools and spaces, that Yondr started — we created that concept — is a really good way to give people some sense of what that is, because people have to experience it. 

How quickly did you start thinking about schools as users of these pouches?

Our first customer was a venue, and we got a lot of notoriety early on from working with certain artists, like Dave Chappelle. But really, at the same time that we started working with a few venues, we got our first school customer around the Bay Area. So from the very beginning, the two pillars of the company have been centered on those two — that’s been lost in the general story a bit. Now, going around the Bay in 2014, talking about a phone-free school, you can imagine how many doors got shut in my face. But even then, from talking to teachers, I knew it was a huge problem — it just hadn’t floated up into general awareness enough for superintendents to take any notice of it. But teachers knew, even back then.

So where was this brave new school that came to you and said, “We need to do this”?

Well, they didn’t come to me. I went to them. I was going door-to-door. The first school that said Yes was Peninsula High School in San Bruno, south of San Francisco.

And what did they see that nobody else did?

I would say principals and teachers fell into two camps, for the most part, around phones. One group saw it as so far gone that this was a bell that could not be unrung. On the other side, you had teachers and people who knew it was a huge deal, but they were trying to figure out a solution. For a lot of reasons, it’s a difficult thing to unwind. It’s wrapped up with social behavior, social psychology, habits, all of those things. So this principal fell into that camp: someone who had the gusto, the energy and wanted to try to do something. I came to them and said, “Look, I think there’s a way to do this, and I think I can help you do it.” Now, I didn’t know anything about how to actually make it work, so it didn’t work so great in the early days. But we’ve spent the last 11 years figuring out all the things that have to go with it to make this work for a school, a district, and now whole states.

As you said, the ethos at the time was to get more tech in schools, not less. I can see what you were up against.

The drive, at the end of the day, to make things faster, easier, cheaper and more available, it’s very tantalizing. You’re turning kids and people in general into information-retrieval machines, which is very different than critical thinking.

What changed? Obviously COVID had a hand in this. What else? 

Eleven years ago, everything was different, and our team was out on the ground, going into schools. And basically the way we’ve grown as a company to where we are now — we operate in all 50 states, we’re in 45 countries and millions of students use Yondr every day — we did it brick-by-brick, school-by-school. We went in and helped them actually do it, figure out a policy, help them implement it, learn from them how to do it. We’ve had a huge ground game over the years. Up until COVID, we were building that out. We were building around pockets of teachers at first, who helped us figure it out, and then we realized we had to expand into the whole school to make it work. Then it started to grow. And we’re building up just by word of mouth, teachers and principals saying, “Hey, this works, and this company has helped us.” 

Then COVID hit, and that basically flattened out our business. We almost went under. But it also had an incredibly positive effect in the aftermath, because so many teachers — and parents especially — saw what it meant for their kid to be behind a screen for that long. They saw what was happening. So out of COVID, the conversation completely flipped. Whereas before our team was out kind of evangelizing, saying, “Hey, here’s what a phone-free school is, a phone-free space is” — we invented the term — we have people kicking it back to us now and saying, “Yeah, we get it. There’s a problem here, and we’re looking for a solution.” The zeitgeist really changed and people’s awareness clicked over. 

I guess Jonathan Haidt’s book didn’t hurt.

It added a lot of fuel to the fire, but it was, in terms of us, all the schools mentioned [in the book], they’re Yondr schools. So we already knew it. But the general awareness that it generated was tremendous.

A couple of weeks ago, I was in a school in Boston that’s using these pouches. My favorite comment from a teacher was, “My students are laughing at my jokes again.” What are some of the reactions that you remember?

Those are the little stories we look for. We have the case studies that show improvements in academic performance, teachers getting more teaching time back, students feeling safer on campus. But the way I see what we do is that it’s a broader cultural shift inside of a school. And so stories like you just mentioned, we hear that all the time: Teachers are seeing the students’ eyes again. We hear a lot that the body language, the posture of students inside the hallways, totally changes. We hear a lot of times that more books have been checked out in the first three weeks at a library than the entire previous school year.

One that’s most interesting to me, in a way, is we’ve heard from a lot of schools that more lunches are being eaten at the cafeteria. It’s not because the kids are less distracted. It’s because a lot of kids are afraid of eating lunch in the cafeteria because they don’t want to be filmed or recorded in an embarrassing moment and posted online. 

What I like about those stories is they help people who are not in the day-to-day, like teachers are, realize what an existential situation these young kids are stepping into. And it reframes that: A phone-free school is not taking something away from students. We’re trying to give them a space to be kids and to focus on their studies, develop the social relationships, a sense of identity that they’re going to need. And phone-free space is part of that.  

Speaking about technology, you recently said it has “this total neutralizing effect on people’s ability to express themselves, because there’s no such thing as intimacy without privacy.” That seems like a big part of this project.

It’s very difficult to find frontiers in modern society anymore: Places you can go where there’s unexpected things, there’s adventure, there’s a sense of unexplored territory. That’s especially hard for this younger generation, which has grown up always being able to look around corners. Things are curated and manicured, and they know where people are at all times. You can look at it through the lens of privacy, which is real, but also through that lens of just what’s unexplored. And when you go to a show that uses Yondr, it’s unexplored. What happens there is for the people who are there. And it makes the experience richer. It leaves a deeper impression on the people there. 

What about the ways students try to get around these pouches? How do you view that? Do you view that as helping you problem-solve or rethink the pouches themselves?

Of course it happens. We’ll talk to principals and be super candid: “You know the students who are going to buck against a new policy, and you know there are going to be students who smuggle a phone through their sock, or whatever.” 

I always want to hear the stories. I smirk a little bit, because it’s good to see that students are using their ingenuity and being creative. But it’s not really about that. The broader message is that it precipitates a cultural shift in the school, where the expectation is that the school is phone-free, bell-to-bell. What we found is that after two or three weeks, that becomes the new normal. Once you establish that inside a school, and a culture that supports it, that’s the point. So if a student finds a workaround, or they want to bring in a phone, the important thing is that the community is ready to deal with that in a way that is appropriate for them. If you reinforce the benefits of a phone-free culture, eventually you win everyone over as they start to see the results.

So we’re not naive about it. We know we’re not going to win over every 16-year-old overnight. But we can convince them and show them that they might enjoy it once they’ve experienced it.

I was listening to a call-in show about phone-free schools the other day, and one of the panelists pointed out that if school is a training ground for students’ real lives, the only jobs where they’re going to have to put away their phones are low-paying service jobs. I’d never thought about it in those terms. Does that give you pause?

There’s something much more fundamental than that happening. I’ve talked to a lot of people in different state agencies. I can tell you they’re having an extremely difficult time hiring young people right now, and a lot of that comes down to their ability to focus, to think critically and to just socialize. Those are skills that you’re less likely to develop if you have a crutch in your pocket that makes those things less risky or easier. A lot of modern technology, it ultimately makes something easier. Now, that’s fine. We do a lot of trade-offs in our life for convenience. But when you get down to what education is about, it’s not just about using a tool. You have to be able to build up critical thinking muscles and some of the aptitude that’s going to carry you through life. 

People say, “Well, we should teach kids how to use these devices.” Absolutely. How do you plan to do that? If you have something in your pocket soliciting your attention all the time, that becomes basically wired into your central nervous system and always offers you a path of least resistance when anything difficult comes along, how do you plan to educate someone, especially a digital native who has no experience of the world without it? So it’s more, “How do you believe human psychology works, and how do you actually develop habits and patterns of thinking?” 

The pouch is more of an impulse disrupter. A student feels the phantom vibration in their pocket. They reach for it. Hand feels the pouch. You’re allowing a new pathway to emerge and develop that leads to a new habit. Because it’s hard to make the argument that young people are not going to have enough exposure to the Internet and their phones to learn how to use them. You can make a lot of arguments to say that six to eight hours a day without it to focus on their studies and being a kid is probably a good thing, given what we know. 

Last question: Talk about your tech habits.

I’ve had a flip phone for 10 years. I’m not saying everyone should do that. That’s my own choice. It makes a lot of things in life very inconvenient, very difficult. But on balance, it helps me because I have fewer inputs than the average person. My morning, I’m not flipping open the news and getting carried away to some place about things I can’t affect in any positive way, which is a big part of the modern world as well. If you allow everything to solicit your attention and your empathy, what are you left with to affect the things positively that you can control? 

That’s a funny effect of digital media in general: There’s a lot of important things, and it doesn’t mean you shouldn’t care about them, but what can you affect? For me, that’s a choice I have. So I operate in front of the computer, or I do phone calls. It slows my world down. I place a big emphasis company-wide on writing, on clarity of writing, and clarity of thinking that comes out of that. 

And then in my own home life, it’s all about boundaries. Technology as a theme — this is not just the Internet — it’s not totally neutral. Albert Borgmann and Martin Heidegger write about this: It’s not something that knocks at the door and asks permission to enter. You have to create boundaries. And to me, boundaries are best created in a physical way. So I use a computer in one room in my house. That’s it. So my mental associations are, if I’m here, I’m doing work. 

Did you use this article in your work?

We’d love to hear how The 74’s reporting is helping educators, researchers, and policymakers. Tell us how