Coffee Beats Bottled Water as Top Purchased BeverageDaily Coffee News by Roast Magazine


coffee

Two-thirds of United States adults who drank something other than tap water within the past day drank coffee, according to the latest biannual coffee market report from the U.S. National Coffee Association (NCA).

According to the NCA’s National Coffee Data Trends report (NCDT), the 66% mark surpasses bottled water (64%), tea (44%), soda (43%), and juice (25%) as Americans’ top purchased beverage choice, based on past-day consumption.

The same study in Spring 2024 found that 67% of Americans drank coffee within the past day, compared to 62% in 2020 and 59% 10 years ago, in 2015.

According to the NCA, the overall growth trend over the past five years has been fueled by specialty coffee consumption.

While consumption of “traditional coffee” held relatively steady, from 43% in 2020 to 42% in 2025, past-day specialty coffee consumption jumped from 39% in 2020 to 46% in 2025. (Note: The 2020 NCDT study being referenced was conducted in January 2020, prior to the COVID-19 pandemic in the U.S.)

coffee brewer

The NCA — which represents many of the country’s largest coffee roasters, traders, logistics providers and allied companies — has been commissioning the NCDT report, which it dubs “The Atlas of American Coffee,” since 1950. The report provides data on consumption trends across numerous demographics related to overall consumption, drink types, preparation methods, home vs. out-of-home consumption, consumer sentiments and more.

The latest report is available as part of a broader market reporting package to NCA members and non-members for $550 and $1,499, respectively.

Here are some of the big takeaways from the Spring 2025 report:

Home Is Where the Coffee Is

Home continues to be the top spot for coffee consumption, with 71% of past-day coffee drinkers saying they made coffee at home, compared to 63% in 2020.

Overall, the uptick in home coffee consumption appears to have coincided with a slight downturn in out-of-home consumption — e.g. at an office, restaurant or coffee shop. According to the latest report, 16% of past-day coffee drinkers consumed a coffee made outside the home, compared to 18% in 2020. Thirteen percent of coffee drinkers said they had coffee both in home and out-of-home yesterday, compared to 19% five years ago.

Online Sales On the Rise

While grocery stores remain the top channel for at-home coffee purchasing, online sales of coffee appear to be on the rise, with 14% of people reporting purchasing coffee online in 2025, compared to 7% in 2020.

By store type, grocery stores commanded 40% of the reported purchases, followed by big box stores (29%), club stores (10%) or coffee shops (5%). Notably, the 5% share earned by coffee shops is unchanged since 2020.

The Endurance of Drip

According to the Spring 2025 report, 62% of coffee-drinking adults have an automatic drip machine at home, compared to 58% in 2020. More Americans also have single-cup brewers in 2025 (42%), compared to 40% five years ago.

Instant coffee saw a notable jump over the past five years, with 35% of coffee drinkers reporting taking instant, compared to 27% in 2020.

Home bean-to-cup machines, espresso machines, cold brewers and manual pourovers all saw modest increases in user share over the past five years, while the French press saw a modest decline, from 14% in 2020 to 12% in 2025.

The full report is available here.


Comments? Questions? News to share? Contact DCN’s editors here. For all the latest coffee industry news, subscribe to the DCN newsletter.

Related Posts



Source link

Visited 1 times, 1 visit(s) today

Related Article

This New Starbucks Promotion Has Coffee Drinkers Confused

Starbucks dropped an adorable Peanuts cup collection in May, and the nostalgic designs quickly went viral with coffee drinkers. Now, Snoopy is back on a limited-edition design, but there’s a major catch. The cup has been popping up on social media with the exciting news that it’s free with purchase, and coffee drinkers on Tik

Lucky Coffee and Espresso Introduces the Cleanest Cup of Coffee

Image: https://www.abnewswire.com/upload/2025/04/5ae10a05962ca0c53cdedb9a8d3fa483.jpg Royal Oak, MI – Health-conscious coffee lovers, rejoice! Lucky Detroit Coffee and Espresso Coffee Shop [https://www.luckydetroit.com/pages/royal-oak-coffee-shop-coffee-roasters] is redefining your daily brew by offering a clean, eco-conscious, and flavor-rich coffee experience. Known for their commitment to quality and sustainability, Lucky Coffee and Espresso caters to health-conscious consumers, eco-friendly individuals, and coffee enthusiasts seeking a

Cool Things We Discovered at the Amsterdam Coffee Fest

On the first weekend of April, Amsterdam hosted the 10th edition of its coffee festival. Today, we’re sharing a few interesting things we saw at the event. BY TANYA NANETTISENIOR ONLINE CORRESPONDENT Photos by Tanya Nanetti On an unexpectedly warm and sunny weekend in early April, Amsterdam hosted the 10th annual Amsterdam Coffee Festival. One

Single-Serve Pod Coffee Machine Market Size, Share,

LPI (LP Information) released the report titled “Global Single-Serve Pod Coffee Machine Market Growth (Status and Outlook) 2025-2031.” This report provides a comprehensive analysis of the global Single-Serve Pod Coffee Machine landscape, with a focus on key trends related to product segmentation, company establishment, revenue and market share, recent developments, and merger and acquisition activities.

Moccamaster Cup-One review: The champ of hands-free coffee

I flip-flop between coffee brewing methods depending on my mood. Sometimes I’ve got enough energy to craft artisanal experimental beverages on my espresso machine, sometimes I love perfecting my skills with iconic pour-overs, and sometimes I just want to flip a switch and be done. So, for those days, there’s nothing better than the Moccamaster

Café Owners Rebuild After the L.A. Wildfires: Part Two

As the dust from January’s blaze begins to settle, what’s next? Los Angeles coffee shops share how they’re coping post-disaster. BY MELINA DEVONEYBARISTA MAGAZINE ONLINE Featured photo courtesy of Highlight Coffee Yesterday, we released part one of this article and heard from three cafés —Highlight Coffee, Caffe Luxxe, and Bevel Coffee—on how they were affected

Bruvi BV-01 Review: Biodegradable Pods, Fast Coffee

The machine works quickly. It takes five seconds to heat water and brews cups back-to-back in about one minute per cup. After spending many a Christmas morning groggily standing at my mom’s Keurig waiting for it to heat up so we can all get our coffee fix, the ability to brew cups in quick succession

Café Owners Rebuild After the L.A. Wildfires: Part One

In January, flames burned through more than 55,000 acres of Los Angeles—the costliest blaze in U.S. history. Post-disaster, the city’s coffee shops are still healing. BY MELINA DEVONEYBARISTA MAGAZINE ONLINE Featured photo by Max Kukurudziak From January 7 to January 31, 2025, an onslaught of wildfires charred a large portion of Los Angeles, with most

Ready To Drink Tea And Coffee Market Expected To Reach USD 203.61

Ready To Drink Tea And Coffee Market The Ready To Drink Tea And Coffee Market is expected to reach US$ 203.61 Bn. by 2029, at a CAGR of 7.52% during the forecast period. Ready To Drink Tea And Coffee Market Overview: The RTD tea and coffee sector has transformed from a niche category into a

Pete and Maria Licata Offer a New Approach to Caffeine Intake

After experiencing the negative effects of high caffeine intake, Pete and Maria Licata sought to create a solution. Cue their latest venture: Caffeine Control. BY VASILEIA FANARIOTISENIOR ONLINE CORRESPONDENT Photos courtesy of Pete Licata When 2013 World Barista Champion Pete Licata began feeling the persistent effects of burnout—restless sleep, midday crashes, and a creeping sense

Reverb Church permitted for Refuel Coffee shop in St. Augustine

Reverb Church wants to lift spirits in more ways than one. St. Johns County issued a build-out permit April 10 for the St. Augustine church to construct Refuel Coffee Co. at a cost of $400,000. Bryan Lamoureux The 2,359-square-foot store is planned at 35 Summerlin Lane, Suite 108, off U.S. 1 about two miles north

Latest global coffee and hospitality industry news

The bubble tea chain has introduced three coffee beverages to its Australian menu as part of strategy to attract more 35–44-year-olds to its 170 outlets Chatime operates 170 outlets across Australia | Photo credit: William Navarro   Chatime has introduced coffee to its menu in Australia for the first time in a bid to attract older millennial

Get Your Coffee Kicks on Route 66

10 of the best coffee roasters along America’s most famous highway Nearly 100 years ago, before the U.S. Interstate Highway system was born, Route 66 was established as a major transportation artery for both leisure travel and commercial transit. The route spanned 2,448 miles and meandered through eight states: Illinois, Missouri, Kansas, Oklahoma, Texas, New

5 Cool Cafés to Visit in Sacramento, California

Fondly known as the City of Trees, Sacramento is home to a quickly expanding specialty-coffee scene. BY EMILY JOY MENESESONLINE EDITOR Photos by Emily Joy Meneses As someone who was born and raised in California, one thing I’ve always wondered about Sacramento, Calif., is why, though it’s our state’s capital, the city tends to be

Discover Electric Pepper & Portable Coffee Grinders at Canton

The 137th Canton Fair, a global trade event, will be held in Guangzhou soon, attracting industry elites from more than 200 countries and regions. As a professional kitchenware manufacturer [https://www.chinagama.com/factory-tour/], Chinagama will showcase its newly developed Portable Electric Coffee Grinder [https://www.chinagama.com/electric-coffee-grinders/] and Electric Salt & Pepper Grinder Set [https://www.chinagama.com/custom-wireless-rechargeable-electric-salt-and-pepper-shaker-set-product/]at Booth 5.2K07-08, inviting buyers from all

Cometeer Introduces Proud Mary as its Latest Flash-Frozen Coffee Partner

GLOUCESTER, Mass., April 14, 2025 /PRNewswire/ — Cometeer, the innovator behind freshly brewed, flash-frozen coffee that delivers premium-quality coffee in a convenient, time-saving format, announces today a new partnership with Proud Mary, a celebrated Australia– and United States-based high-end coffee roaster. This collaboration will feature three of Proud Mary’s coffees, now available in Cometeer’s convenient,

Coffee shop owner with Down syndrome employs others with special needs

Nektario Tsinonis hasn’t let Down syndrome stop him from accomplishing his dreams. The Maryland native is now CEO of his very own coffee shop, and he’s building his business by employing others with special needs. With the help and support of his family, Nektario runs Beans & Dreams – Nektario’s Place, a coffee shop in

0
Would love your thoughts, please comment.x
()
x