莎莎全年多賺2.8倍恢復派末期息5仙 4至6月港澳銷售跌22% (12:37) – 20240620 – 即時財經新聞

今年2025財年4至6月16日的營運數據方面,集團期內總營業額按年跌9.5%,至8.125億元,當中港澳營業額按年跌21.8%至5.787億元,佔總營業額的71.1%﹔內地營業額1.523億元,按年增83.9%,佔總營業額的18.7%﹔東南亞營業額為7970萬元,按年增9%,佔總營業額的9.8%。

集團就港澳銷售營下跌解釋,港人周末北上到華南地區的趨勢,以及趁長假期短線或長線外遊,影響業務恢復程度。而6月8至10日連續三天的端午假期期間,香港居民離境人數達117萬,而同一段時期到訪的中國內地旅客數量33萬,雖然後者按年升10%,但本地居民出境人數卻較去年大幅增加約60%,削弱了消費力。

2024年財年營業額按年升24.8%至43.675億元,當中港澳營業額34.097億元,按年增31.4%﹔內地營業額5.816億元,按年增9.7%﹔東南亞營業額7840萬元,按年跌1.7%。

全年毛利率上升0.8個百分點至40.8%,線下零售毛利率升1.5個百分點至45.2%。集團觀察到顧客的消費模式轉變,更願意嘗試小眾品牌,符合莎莎發展獨家品牌的戰略,有助提升盈利。

門店方面,截至3月底經營共183間零售店舖,當中東南亞共營運69間門店,按年淨減少1間,集團指2024財年重啟新加坡的實體店業務後開設了首間店舖,並在2025財年首季再於新加坡開設四間店舖,令當地店舖數目增至五間。 

核心業務區域,截至3月底港澳總共營運82間店舖,按年淨增3間分店,核心旅遊區共有26間店舖,疫情前則有45間店舖﹔澳門目前九間店舖已能滿足當前的市場需求。

內地方面,則正在鞏固其現有業務,以便作進一步的部署,截至3月底共營運32間店門,按年減才5間。

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港股ADR跌39點 夜期低水39點 莎莎、維他奶等業績

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北水增持中行 減持華晨



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